Quantity Or Quality?
Summary
- In the beginning, you might post almost nothing, but you will soon realize there is a direct relationship between how often you post and how many views you get.
- As you start posting more, usually around 30 times a month, you will notice some videos perform much better than others.
- When you see that one video gets more views than the other 29, you start thinking about making your videos better in terms of quality.
- You then tend to decrease your quantity and focus on increasing your quality.
- After setting a new quality standard, you might think that posting about five high-quality videos a month could be beneficial.
- There is a continuous cycle of balancing quantity and quality that is natural for creators.
- In the beginning, I encourage everyone to focus on quantity to learn what quality looks like.
Video
How To Take Action
I would suggest implementing these strategies to help grow your small business or personal brand:
Start with Quantity:
- Post Frequently: In the early stages, aim to post about once a day. This helps you understand what your audience likes and engages with. You don’t need expensive equipment; your phone camera is fine.
- Track Performance: Keep an eye on which posts get the most views and engagement. This will help you identify what works.
Analyze and Improve:
- Identify Successful Posts: Look closely at the posts that perform better than others. Understand why they did well. Was it the content, timing, or format?
- Improve Quality Gradually: Once you see a pattern in successful posts, start focusing more on quality. This could mean better visuals, clearer messages, or more engaging stories.
Balance Quantity and Quality:
- Set a New Quality Bar: After you’ve identified what a ‘good post’ looks like, aim to create more content that meets this new standard.
- Reduce Quantity While Maintaining Engagement: Shift from posting daily to maybe 3-5 high-quality posts per week. This balances your workload while still keeping your audience engaged.
Iterate and Adapt:
- Keep Testing: Continue to experiment with different types of content. What works today might not work tomorrow, so keep testing new ideas.
- Cycle Between Quantity and Quality: Understand that this is a cycle. When you feel your quality has improved, increase the quantity slightly to test new ideas without sacrificing the quality you’ve achieved.
By following these steps, you’ll be able to build a solid foundation and continually grow and improve your content effectively without spending a lot of money or time.
Full Transcript
this is what ends up happening in the beginning you post almost nothing right and then you realize there's a direct relationship between how often you post and how many views you get and then as you start posting more you do start getting outliers because when you post 30 times a month there's going to be one video that pops off and then when you realize that you got more more views from that one popped up video than the other 29 you start thinking man I wonder if I could make my my videos better and so then you start decreasing your quantity and increasing your quality but then once you get the quality like the new reset of Quality Bar you're like man if I posted five of these bangers a month then you go back up and so I think there's this continuous cycle of quantity and quality that is very natural for a Creator to kind of go through I do think that in the beginning I'd encourage everybody to do quantity and you do the quantity so that you can learn what quality looks like
