Ranking The Saquon Barkley Super Bowl Ad
Summary
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Always start with a strong hook that speaks directly to your audience's pain points. For example, in an ad about football, relate it to a player's role to make it relatable.
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Use a demonstration to show how your product or service directly solves a problem. This is more effective than just talking about the features.
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In short ads, like 15-second ones, make sure your message is clear and persuasive. Aim to demonstrate the before-and-after effect quickly.
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Consider adding more visual elements, especially text, to your ad. Many people watch without sound, so having text helps get the message across.
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Even if an ad is effective, look for ways to enhance it. For instance, improving the end screen can reinforce the call to action, like "switch your business to" instead of just playing audio.
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Evaluate your ads based on their effectiveness and the value they provide to the audience, giving constructive feedback on how they could be better.
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How To Take Action
I would suggest starting by understanding and addressing your audience's pain points right off the bat. This is a low-cost, high-value strategy. Let's say your business provides project management software. Begin with a hook, like highlighting the chaos of managing tasks manually.
A good way of showcasing how your product or service solves a problem is through demonstration. Instead of listing features, show how using your product clears up a busy schedule or increases efficiency. It’s about the "before-and-after" story.
If you're making short ads or even social media posts, aim to get your message across quickly and clearly. Use visuals to show the transformation or impact your product brings. Visuals are crucial, especially text overlays, since many people consume content without sound.
Even if your ads are effective, seek improvement. For example, enhancing your end screen by emphasizing the next action – like "Try our platform today" – can make your call to action much stronger. Subtitles or text can also keep your message clear for those who might not have audio on.
Evaluate your ads for effectiveness. Are your points clear? Does your audience get the value? Provide feedback for improvements. This ongoing refinement process ensures your message remains strong and relatable.
