Rule Of 100
Summary
- I have a rule called the "Rule of 100" for getting your first customers, and it really works.
- You need to do 100 outreach attempts every day, spend $100 on ads daily, or work on content for 100 minutes each day and post it.
- You stick to this plan for 100 days. I promise if you do this, you'll get a customer.
- In my experience, there's never been anyone who completed the full set of 100 activities across these categories and didn't get customers.
Video
How To Take Action
I would suggest implementing the "Rule of 100" if you're looking to grow your business or personal brand. This rule is simple yet effective for getting your first customers. Choose one of the following activities and stick to it:
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Outreach efforts: Aim to make 100 genuine outreach attempts per day. This means reaching out to potential customers or clients in a meaningful way. You could send emails, direct messages, or even make calls. It's all about making connections, so focus on building relationships.
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Advertising: If you have a budget, spend $100 a day on ads. This could be through platforms like Facebook or Google. Even a small amount can go a long way if you target the right audience. Experiment with ad copies and visuals to see what works best.
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Content creation: Spend 100 minutes daily working on content relevant to your audience. This could be writing blog posts, creating videos, or designing graphics. Make sure to post and share your content consistently to attract attention.
Stick with your chosen activity for 100 days. It's important to keep going, even if you don't see immediate results. Consistency is key. By the end of the 100 days, you should start seeing an increase in customers or followers. Remember, the effort you put in daily compounds over time.
