Sales Hack – The Selfie Strategy
Summary
- When you've just completed a big project for a client, like painting their house or training their dog, they're really excited and happy with your service.
- Capture this moment of satisfaction by asking, "How many other amazing people like you do you know?" This makes them laugh and feel good.
- Suggest taking a picture together to remember the moment. Use their phone to take a selfie with the client.
- Ask them if they know anyone who might also benefit from your services and offer to text this picture to their friends.
- Use humor and positive comments to build rapport, like saying "Alex is the coolest guy of all time!"
- Make the introduction feel personal and genuine. For example, text the photo and say, "Hey, this is Sandra. You should meet Alex; he totally fixed my garage, and it looks awesome!"
- Timing is key; do this when the client is most satisfied and can see the results of your work.
- If you don't have rapport with the client, this approach won't be effective. Build a strong relationship first.
Video
How To Take Action
I would suggest implementing these steps to boost your referrals and grow your business without spending too much time or money:
Capture the peak moment: Right after finishing a big project or service, that's when your client is happiest. They just saw the transformation you delivered. Use this moment to your advantage.
Ask for referrals humorously: Approach them with something like, "Hey, you're amazing! How many other amazing people like you do you know?" This makes it fun and engaging.
Take a commemorative photo: Suggest taking a picture together to remember the moment. This adds a personal touch and makes them feel special. Use their phone to take a selfie with them.
Request a referral through the photo: Once you have their phone, ask, "Who do you know that might also benefit from our service? Let's send them this picture!" This creates a warm introduction that's hard to ignore.
Personalize the introduction: Text the photo to their friend and include a personal and genuine message, such as, "Hey, this is Sandra. You should meet Alex; he just made my garage look awesome!"
Build rapport first: This strategy works only if you have a good relationship with the client. Spend time building trust and rapport before making the referral ask.
- Keep the process organic: Use humor and positive comments to keep the mood light and the interaction authentic. For example, saying something like, "Alex is the coolest guy of all time!" can make the introduction more pleasant.
By following these steps, you can generate high-value referrals with minimal cost and effort. Just focus on creating positive and memorable experiences for your clients and leverage their satisfaction to grow your network.
Full Transcript
the moment that someone has some big thing you just finished painting their house or you put their garage door in or you train their dog or you help them lose weight there's a moment of transformation that you have but right afterwards they're amped they're feeling good they love your service they just experienced it when you say hey you're amazing how many other amazing people like you do you know and usually they're like I don't know and then they start giggling whatever and you're like awesome can we take a picture together to commemorate the moment and then they say yes it's like let me give your phone so you take their phone you do a selfie and say hey who do you know that we can send this to that we can invite them in so we can do this with them and by making that ask and you do it from their phone you text them and say hey this is Sandra you should meet Alex and I used to joke around and like be like Alex is the coolest guy of all time and they would get a laugh out of it this is where you have to have rapport with the customer if you don't have Rapport then this isn't going to work this is why having it at the success moment it's like you literally demonstrated the result in front of you to someone they know and then that person is making the introduction being like dude you've got to check this place out it's awesome they totally fixed my garage and you said you were you were looking at at fixing it look how nice mine looks whatever it is
