Sell 1 Get Paid For 3
Summary
- When pricing a product, consider presenting it as "Buy one for $15, get two free," rather than "buy three for $5 each."
- The perceived value of receiving something free can drive more sales.
- Even if the total cost is the same, framing it with a free offer is more appealing to customers.
- Use the power of messaging to influence consumer decisions effectively.
Video
How To Take Action
I would suggest implementing the idea of using powerful messaging to influence your customers' decisions. Start by thinking about how you present your product pricing. Instead of saying, “Buy three for $5 each,” try framing it as “Buy one for $15 and get two free.” People love getting something for free, and this makes your offer seem much more appealing.
A good way of doing this in your business is by looking at your current product offerings and finding ways to incorporate a “free” element. This doesn’t cost you more, but it can drive more sales. For example, if you're running a local bakery, advertise “Buy a cake for $20, get a cupcake and a cookie free” instead of just offering discounts.
Another easy strategy is to test different messages with your audience to see what works best. Use social media or your email list to share different versions of your offer and track which message gets the most engagement or sales. This can give you quick insights into what your customers value most.
Always remember, how you say something can be as important as what you're offering. Master this, and you can create a compelling value proposition without spending more or changing your pricing. This strategy is all about delivering high perceived value with low extra cost.
Full Transcript
here's how you can sell one thing for the price of three instead of saying buy three things for $5 each say buy one thing for $15 and get two for free the free will drive far more people to purchase despite the overall economics being the same
