Sell Anywhere (SELL TO ANY CUSTOMER in 2018)

Summary

• Don’t judge a book by its cover; even a gym in a sketchy or unlikely location can be successful.
• Circumstances don’t dictate your ability to sell; it’s all about the pitch you present to your customers.
• First impressions matter, but they can be overcome by sharing your vision and enthusiasm.
• Don’t let unconventional appearances deter you; focus on what you can offer.
• Despite odd locations or setups, you can still generate significant revenue when you sell with conviction.
• Aim to impress with what you bring to the table, not necessarily where the table is located.

Video

How To Take Action

I would suggest looking past the surface and focusing on what you have to offer. Even if your business is in a place that doesn’t seem ideal, like a gym in an unexpected neighborhood, your confidence and the quality of your product can win customers over.

To make a strong impression, share your vision with passion. Take what might seem like a disadvantage – an unconventional location, for instance – and turn it into a unique selling point. This is how you stand out.

When selling, remember it’s not about where you are, it’s how you pitch. You can be in a swanky downtown office or a quiet corner of a residential area – if you believe in what you’re selling and present it with enthusiasm, people will listen. They’ll see the potential through your eyes.

Don’t worry too much about first impressions based on location. Yes, they matter, but they are not everything. If your business seems out of place, use that moment to surprise your new customers with what’s inside. Show them why what you’ve built is not just another shop around the corner, but a gem worth discovering.

Keep your business neat and appealing, even if it’s simple. A few pieces of equipment in a gym or some tasteful decorations can help. The key is to make sure every visitor sees the value of what you’re offering from the moment they walk in.

Finally, sell with conviction. If I can sell memberships in a gym that looks like it’s in a living room, because I believe in it, so can you. Your belief in your product or service is infectious, so let it shine through.

Quotes by Alex Hormozi

“Don’t let your circumstances make you feel like you can’t sell”

– Alex Hormozi

“Usually it’s just your pitch”

– Alex Hormozi

“How sketchy does this look, right?”

– Alex Hormozi

“This is gonna be a gym, it’s gonna be amazing”

– Alex Hormozi

“You can sell wherever you want”

– Alex Hormozi

Full Transcript

hey guys I wanted to show you something kind of cool a little bit of a humble brag but yes I’m hoping this gym in kind of the middle of nowhere doesn’t really look like like a residential kind of neighborhood kind of sketchy I don’t want to show you something so even though you know don’t let your circumstances make you feel like you’re like you can’t sell usually it’s just your pitch it’s like how sketchy does this look right I’d be sketched out so we were coming up these stairs they’re like these windows oh my god what am I getting into like what is this like I’m saying yeah this is gonna be a gym it’s gonna be amazing look we got some stuff here here’s a bathroom that I don’t even know here’s some stuff here’s some stuff what’s going on hold on so the other size like weight is in apartment I don’t even know is it sort of it’s like in the middle of the living room there’s some paintings on the wall and this is it right but somehow here’s the cool part these are all 500 are bills so you can sell wherever you want so uh don’t let that stop you