Sell to Their Spouse Too (Sales Hack)
Summary
- Always try to include a spouse in service-based activities if possible, like paint nights or weight loss programs.
- Ask clients directly if their spouse supports them in their goal or if the service will benefit their spouse too.
- Position your service with a strong spouse program to increase engagement and success rates. Mention specific stats, like people who do the program with their spouse being three times more successful.
- Avoid using the word "mandatory" when suggesting that clients involve their spouse. Instead, insist on the benefits and only make exceptions for serious reasons.
- Always focus on the increased likelihood of success and the added support a spouse can provide.
Video
How To Take Action
I would suggest implementing a strategy where you find ways to include a client's spouse in your service-based activities. This can be relevant for various services such as paint nights, weight loss programs, or therapy sessions. Here are some actionable steps to keep it simple and effective:
Include Spouses in Activities: Create opportunities where clients can involve their spouses. For example, offer weight loss programs with discounted rates for couples or special sessions geared towards pairs.
Ask Directly: When talking to a client, ask if their spouse supports them in their goal or if they think your service could benefit their spouse too. This creates an opening for discussion about involving their spouse.
Showcase Benefits with Stats: Emphasize the success rates. Mention that people who participate with their spouses are three times more successful. Having solid, relatable statistics helps convince them of the tangible benefits.
Promote the Spouse Program: Develop and promote a strong spouse program. Highlight how it increases engagement and the likelihood of success. Make it an attractive and integral part of your service offering.
Avoid Mandatory Language: Don’t use the word "mandatory". Instead, insist on the benefits of involving their spouse. For instance, say something like, "We've seen higher success rates when spouses participate. Unless there's a serious reason why they can't join, it would be great to have them."
Support System: Focus on the added support a spouse can provide. Explain how having mutual goals can be motivating and lead to better outcomes.
These steps are low-cost and can be seamlessly integrated into your existing service model, helping you achieve higher client success rates and better engagement in a simple, effective way.
Full Transcript
so this is a good one so if you have a service that a spouse can do with them so that could be like whne and paint night that could be like I said weight loss that could be therapy that could be anything that somebody could do you ask them so basically it proact the obstacle so you get to be aggressive on it and say hey does your husband support you in this hey do you think this would help your husband out and or your wife out and by doing that you say hey we have an amazing spouse program and we've actually seen that people who do it with their spouse and this is this is the key part of it is you want to have some sort of stat that's associated with it that shows oh people who do with their spouse are three times more successful and by doing that then it's like well you want to be more successful and so I would strongly like I don't use the word mandatory and I would even say this in the scripting I never say the word mandatory but unless your spouse has a reason like they their foot fell off or they're you know about to go to the hospital or they're crazy if unless it's one of those reasons they should come with you
