Selling Isn’t Bad But…
Summary
- When Apple releases a new product, people don't hate them for it; they expect their lives will improve.
- The issue is many promoters are bad at creating high-quality products.
- Promoters often provide value upfront, making people trust them based on their earlier positive experiences.
- People buy products anticipating the same positive outcome, but if the product fails, trust is broken.
- Selling is not inherently bad; selling bad products is the real problem.
Video
How To Take Action
I would suggest implementing these strategies to grow your small business, boost your entrepreneurial journey, or enhance personal growth effectively without significant costs.
Focus on Value Creation:
Provide helpful information, tips, or services for free to build trust. For instance, if you’re a small business owner, start a blog or create social media content sharing insights about your industry. This makes people associate positive outcomes with your brand.
Quality Over Quantity:
Though it's tempting to churn out multiple products or services quickly, focus on making sure each one is high-quality. Even if it means fewer releases, it ensures people trust your brand. Always test products thoroughly before launching.
Feedback Loop:
Engage with your customers and solicit feedback. This way, you can continuously improve. For entrepreneurs, use platforms like surveys or direct messages for real-time feedback. Listening to your audience can prevent mistakes and enhance trust.
Overdeliver Initially:
When releasing a new product or service, make sure it exceeds your customer’s expectations. This doesn’t necessarily mean grand gestures but can be small, thoughtful touches like exceptional customer service or additional resources.
Transparency:
Be open about what your product or service can and cannot do. People appreciate honesty and will trust you more in the long run. This way, even if a product doesn’t meet all their needs, they feel informed and respected.
Consistency:
Keep the promises you make. Whether it's delivering a product on time or ensuring its quality, consistency builds reliability and trust.
By focusing on providing value, maintaining high standards, and being transparent with your audience, you can create a strong, trusted brand that people associate with positive experiences.
Quotes by Alex Hormozi
"Selling isn't bad selling bad stuff is"
– Alex Hormozi
"The problem is that most promoters suck at making products"
– Alex Hormozi
"They assume they're going to get the same positive reward from the product and then they don't"
– Alex Hormozi
"Provide value provide value provide value and then they say I came up with this widget"
– Alex Hormozi
"Most promoters suck at making products"
– Alex Hormozi
Full Transcript
when Apple comes out with a product people aren't like Apple for coming out with a product that's going to make my life so much better no the problem is that most promoters suck at making products and so they provide value provide value provide value and then they say I came up with this widget people buy the widget because they assume because everything else that they have listened to and followed from this person was positive rewarding they assume they're going to make get the same positive reward from the product and then they don't and so then the person basically has to rebuild up before making another ask selling isn't bad selling bad stuff is