Should You Build a Warm or Cold Audience?
Summary
- If we’re struggling to present our offer to a new audience, we’ve got two paths we can choose from.
- Learning how to expand our warm audience tends to be much more effective than immediately trying to scale up with cold outreach.
- My experience has shown that focusing energy on growing a warm audience is preferable for success.
Video
How To Take Action
I would suggest starting by expanding your warm audience, as it’s usually more effective than diving into cold outreach.
To do this, focus on people who already know and trust your business. Here’s an action plan to help you grow a warm audience without spending a lot of money or time:
- Utilize social media by engaging with your followers. Respond to comments, ask questions, and create interactive content like polls or live videos. This helps build a community that’s familiar with what you offer.
- Encourage your current customers to spread the word. Word-of-mouth is powerful. Offer them incentives like discounts or exclusive content when they refer friends or leave reviews.
- Create valuable content that solves problems for your audience. Share tips, write helpful blog posts, or make instructional videos. This not only provides value but also helps establish you as an authority in your field.
- Collaborate with other small businesses or influencers that share your target audience. Host joint events or swap social media shoutouts to tap into each other’s warm audiences.
- Keep in touch with your audience through regular newsletters. Share updates, special offers, and valuable content to stay on their radar.
- Offer a small freebie or a sample of your product. This allows people to experience what you have to offer without risk and can convert them into paying customers later on.
By following these steps, you can grow your audience with individuals who are more likely to be interested in what you have to offer. Remember to be patient and consistent with your efforts, as growing a warm audience takes time.
Quotes by Leila Hormozi
“the issue is that we don’t know how to bring this offer to a cold audience”
– Leila Hormozi
“you have one of two choices right now”
– Leila Hormozi
“either you can learn how to build a bigger warm audience or you go to cold”
– Leila Hormozi
“I will tell you that I have seen the first work much better for people”
– Leila Hormozi
“how do I get more of a warm audience rather than how do I scale cold”
– Leila Hormozi
Full Transcript
the issue is that we don’t know how to bring this offer to a cold audience so you have one of two choices right now either you can learn how to build a bigger warm audience or you go to cold I will tell you that I have seen the first work much better for people which is how do I get more of a warm audience rather than how do I scale cold
