Simple Content Hack

Summary

• When creating content, make sure it's about what your customers like. If they don't care about the content, they won't care about you.
• Avoid falling into the trap of vanity metrics. Don't just chase numbers without substance.
• I use paired metrics to balance different aspects of business success, like speed and quality.
• Ensure that you're attracting the right audience. For me, I look at high CPMs (cost per thousand views) to confirm that my viewers are valuable business owners.
• Only go for more subscribers if you know they're the right people for your business.

Video

How To Take Action

Implementation Strategies for Small Businesses and Personal Growth

Understand What Your Customers Like

I would suggest you start by really understanding what your customers enjoy or find valuable. Create content that directly addresses their interests and needs. You can do this by conducting simple surveys, asking for feedback, or analyzing which of your past content got the most engagement. Focus your time on producing content that resonates.

Avoid Vanity Metrics Trap

A good way of doing this is by not chasing superficial numbers like 'likes' or 'follows' unless they are truly indicative of business success. Instead, focus on metrics that align with your business goals. For example, track engagement rates or conversion rates rather than just views.

Use Paired Metrics

To balance different aspects of your success, I would recommend adopting paired metrics. For instance, measure both the speed of your content production and its quality. If you produce content quickly but it's low in quality, you won't achieve the desired impact. Conversely, if the quality is high but production is too slow, you won't build momentum.

Target the Right Audience

Ensure you are attracting the right audience. You can look at indicators like cost per thousand views (CPM) to see if your audience is valuable and engaged. High CPMs often mean you're reaching people who are more likely to invest in your products or services. This is crucial for making sure that your efforts are attracting high-quality leads.

Focus on Quality Subscribers

Once you’re confident you’re reaching the right people, you can then work on increasing your subscribers. But remember, only go for more subscribers if you believe they are the right audience for your business. Quality over quantity will always yield better results in the long run.

By implementing these strategies, you'll be setting yourself up for sustained growth without wasting time and resources on efforts that don't contribute to your ultimate goals.

Full Transcript

if you make more content about the stuff that your particular customer likes they will like you and if you make it about stuff that they don't like or care about they won't like or care about you period don't fall into the Trap of the vanity metrics and like it's hard because you want to see that now the way that we controlled this is I like having paired metrics with any business it's like you have speed and you've got quality so once you know that you're getting the right people then you jam the views by all means but you just have some sort of metric so for us it's like we want to make sure that our cpms on our views are really high because I know business owners are very expensive so it's like okay if really high than I'm getting the right eyeballs if that's true then I absolutely would love more subscribers that are business owners but that has to be true first