Stop Tracking Views On Your Content

Summary

• I used to think views were the most important metric, but I learned ad revenue is a crucial measure to track.
• Ad revenue comes from multiplying the number of views by Revenue Per Mille (RPM), which stands for revenue per thousand views.
• RPMs are influenced by the quality of your audience; for me, it's business owners with high spending power.
• Tracking RPMs helps ensure you're getting quality views, not just views for views' sake.
• By focusing on ad revenue, I can ensure my content reaches the right people and generates more revenue.

Video

How To Take Action

I would suggest implementing metrics tracking to maximize your business revenue. Here's how you can start:

Track Ad Revenue

Instead of focusing solely on views, track ad revenue. This is a key measure to check if your content is reaching the right people.

Understand RPM

Get familiar with Revenue Per Mille (RPM). RPM shows how much revenue you earn per thousand views. To calculate, multiply your number of views by your RPM. Aim to increase your RPM by targeting a high-quality audience.

Focus on Quality

Ensure you are attracting the right audience. For a business, this could mean targeting business owners or individuals interested in high-value products. High-quality viewers often have a higher spending power, which can increase your RPM.

Insights from RPM

Regularly check your RPM to see if you’re hitting your target audience. If your RPM is high, it means your content is effective in reaching quality viewers. If it's low, you might need to adjust your content strategy.

Implement Content Strategy Adjustments

Create and tweak your content based on the insights from your RPM tracking. Make sure it's tailored to attract and engage your high-quality audience. This could involve addressing specific topics or using particular content formats that resonate with your audience.

Monitor and Iterate

Continuously monitor your performance. Make small, data-driven tweaks to your strategy as needed. Testing and iterating is key to constant improvement.

By focusing on these actionable steps, you can ensure your efforts translate into meaningful revenue and growth. Use the data to make informed decisions and prioritize quality engagement over sheer volume of views.

Quotes by Alex Hormozi

"Who makes views the most important metric you track"

• Alex Hormozi

"We used to track views as our primary metric"

• Alex Hormozi

"Revenue per views now the actual term is RPMs"

• Alex Hormozi

"You get views for views sake but we needed a quality metric"

• Alex Hormozi

"I mean ideally we absolutely want to crank views with the right people"

• Alex Hormozi

Full Transcript

be honest who makes views the most important metric you track right a lot of you for this we used to track views as our primary metric but I'm going to give you a good metric that you can track a metric that you might not expect it was ad Revenue so for me I pretty much always ignored ad revenue and just saw it as something that could offset some of the cost of them immedia team there's really nothing else but I was wrong it's actually so much more let's dive into a little bit for a second like how does AD Revenue come to be so it comes from two things this number of views times Revenue per views now the actual term is RPMs which is revenue per meal which is French for thousand but it's number of views times the revenue that you get per view fantastic and this is why this is important because we thought views and that was the only metric we had but we had to have something to counter it because otherwise then you get views for views sake but we needed a quality metric with a quantity metric and so it takes account the quality of the audience which for me was business owners who have amongst the highest spending power and so RPMs are the highest so for me the RPMs go up it means I'm getting more of the quality people that I want so I mean ideally we absolutely want to crank views with the right people and that's what that was able to track for us