Stop Trying to Get Customers and Get These Instead
Summary
- If I focus solely on direct sales, my income potential is capped; for instance, with 10 sales at $1,000 each, I'm limited to $10,000 a month.
- By shifting my efforts towards recruiting affiliates, I can significantly increase my earning potential.
- Securing 10 affiliates who each bring in 1 customer a month, matches my direct sales income in the first month.
- Continuously recruiting affiliates, like another 10 the following month, compounds my customer base and income.
- This approach utilizes the concept of leverage to maximize results from the same amount of work.
Video
How To Take Action
I would suggest first starting with the concept of leverage. Take a look at how much you're making from direct sales. If you're selling 10 items at $1,000 each, you're only making $10,000 each month. But, what if you used that same effort to get affiliates to sell for you instead?
Here's a plan – focus on recruiting just 10 affiliates in the first month. Make sure they understand what they need to do and support them so each can bring in at least one customer. That’s your $10,000 right there, but it can grow!
In the second month, recruit another 10 affiliates while the first group keeps selling. Now you have more people selling for you, and you could double your income without more work on your part. Keep doing this each month, and you'll keep growing your customer base and income.
A good way of doing this is to keep it simple. Use your existing conversations and marketing efforts just to find these affiliates. Share your vision with them and help them see how they can make money too. You're not spending extra money; you're just redirecting your time to recruit people who can work with you.
Make sure you're choosing affiliates who really get your product and want to sell it. This creates a strong team. They'll find customers for you, and you can focus on supporting your affiliates and growing the business.
Since this strategy is all about leverage and compounding your efforts, it could really help you get more out of the work you're already doing. Just keep adding more affiliates and supporting them, and you can grow much bigger than selling on your own.
Quotes by Alex Hormozi
"I'm going to cap at $10,000 a month if I use the same effort of marketing and sales"
– Alex Hormozi
"I sell 10 Affiliates still same number of conversations same number of humans but I sell 10 Affiliates per month"
– Alex Hormozi
"then those Affiliates each month after that get me one customer each"
– Alex Hormozi
"the first month I'll get $10,000 because each one of those guys got me a customer"
– Alex Hormozi
"using the same amount of work to get more customers than I I directly went through it"
– Alex Hormozi
Full Transcript
let's say I spend all my time and I get 10 sales a month of customers right and let's say each customer is worth $1,000 uh to me I'm going to cap at $10,000 a month if I use the same effort of marketing and sales and I sell 10 Affiliates still same number of conversations same number of humans but I sell 10 Affiliates per month then those Affiliates each month after that get me one customer each well then the first month I'll get $10,000 because each one of those guys got me a customer but then I'm still going to work and get another 10 Affiliates next month so then next month I'm going to have last month's 10 plus this month's 10 so now I'll have 20 new customers and I do it again I have 30 new customers and so I using the same amount of work to get more customers than I I directly went through it that is a basic example of how leverage Works within the context of advertising to get customers into business
