Super Niche CAN Make You Millions

Summary

• I once spoke to a registered dietitian who helps other registered dietitians bill insurance more accurately.
• She focuses on a very specific niche, targeting a small, specialized audience.
• At the time, she had 5,800 followers on her platform.
• She made her first sale when she only had eight people on her email list.
• Her business was making just under a million dollars a year.
• Her reach on her account was approximately 2,800 people.
• If you're a registered dietitian looking to make an extra $100,000 a year by billing insurance under different codes, her product could help you achieve that.

The key takeaway here is that you don't need a massive audience to make significant revenue; a well-defined niche and valuable product can drive substantial income even with a small following.

Video

How To Take Action

I would suggest implementing a few key strategies to grow your business or personal brand without needing a massive following.

Focus on a Niche Market

First, identify a very specific niche. Like the dietitian who focused on helping other dietitians bill insurance more accurately, narrow down your audience to a small, specialized group. This makes your marketing more effective and your product more valuable to a targeted audience.

Build a Small, Quality Email List

You don’t need thousands of subscribers. Start small. Email eight people who could benefit from your product or service. The dietitian made her first sale with only eight people on her email list. Focus on quality over quantity.

Offer High-Value Products

Ensure your product provides substantial value. If it can make a significant impact on your niche audience, they’ll be more likely to invest in it. For example, offering a solution that helps someone make an extra $100,000 a year is highly valuable.

Utilize Existing Followers

With just over 5,000 followers, the dietitian was making close to a million dollars a year. Leverage the audience you already have. Engage with them and provide valuable content that leads them to your product or service.

Efficient Marketing

Don’t worry about reaching everyone. Aim to engage deeply with a smaller group of people. The dietitian reached just 2,800 people but still saw significant revenue. Focus your marketing efforts on the specific needs and pain points of your niche.

Leverage Word-of-Mouth

Satisfied customers in a niche market are likely to share your product with their network, multiplying your reach organically without extra cost. Encourage testimonials and referrals from your initial clients.

By focusing on a specific niche and providing high-value products to a small, engaged audience, you can achieve significant growth and revenue without needing a massive following.

Full Transcript

I talk to a registered dietitian who helps registered dietitians Bill Insurance more accurately talk about a niche of a niche of a niche and she has 5,800 followers and she told me she made her first sale when she had eight people on her email list is it a list at that point or do you just like email eight people you know what I mean but she was doing just under a million bucks a year I looked at her reach on her account and it was like 2,800 but if you're a registered dietician and you want to make an extra 100 Grand a year by billing Insurance under all these different codes you buy her thing