Tell Them Your Competitive Advantage

Summary

• I believe that if you don't communicate your benefits, you're missing out on everything they could bring you.
• In business, it's all about how others perceive benefits, scarcity, and urgency.
• If there's a deadline but you don't tell people, it's as if there’s no deadline at all.
• If you have limited slots but don’t inform others, it’s like there’s no scarcity.
• Going live without telling anyone is the same as a pre-recorded event, losing any advantage of engaging live.

Video

How To Take Action

I would suggest implementing clear communication about what you have to offer. If you don't communicate the benefits of a product or service, potential customers won't see its value. Start by making a list of all the benefits your product or service provides. Then, ensure that these benefits are clearly communicated in your marketing materials, website, and social media.

A good way of doing this is to create urgency around your offers. If a promotion has a deadline, make sure you announce it clearly. This could be as simple as sending an email reminder or posting on social media. Deadlines help motivate people to take action quickly.

Also, emphasize any scarcity your business might have. For example, if there are limited slots available for a service, make it known. People often want what they can't easily have, and scarcity can drive demand.

Finally, when you have live events, tell people about them. Highlight the benefits of attending live, such as direct interaction or special offers. This makes the experience more engaging and can increase participation.

By effectively communicating benefits, urgency, and scarcity, you’ll likely see more interest and engagement, leading to better business outcomes.

Full Transcript

you get zero benefits from doing something that you do not communicate everything in business is about perceived benefits perceived scarcity perceived urgency if you have a deadline but don't let people know there is no deadline if you have scarcity there's only so many slots you can take but you don't let people know you have no scarcity if you are live but you don't tell people you're live you're going to have the same effect as a recorded webinar or as a recorded event which eliminates the competitive advantage that you did this to begin with