That One Time I Went To Sephora

Summary

• I was in Sephora when I observed a lesson about identity and spending. A lady advised two girls to budget for makeup as a new responsibility since they were becoming women. They accepted this cost because it matched the identity they aspired to.

• People often want to achieve goals, like becoming fit or starting a business, but don't change their identity to match these goals. They still act in ways that contradict their goals.

• The first important step is to change your identity. Decide who you want to be, and then adopt the behaviors that align with that identity.

• Our spending choices reflect what we care about. Be mindful of how you allocate your resources, as it shows your priorities.

Video

How To Take Action

I would suggest starting by identifying who you want to become—whether it's a successful entrepreneur, a fit person, or anyone else. Spend some time reflecting on this new identity and ask yourself what behaviors align with it. This could be as simple as adopting a new routine or changing a spending habit.

A good way of doing this is by checking how you currently spend your time and money. Are these choices helping you become who you want to be? If not, start making small, conscious changes. For instance, instead of buying new clothes every month, invest that money into courses or books that can help you grow.

Also, it's crucial to budget your resources like time and money towards things that reinforce your new identity. Just like the girls in Sephora were so excited to budget for makeup because it made them feel more like women, you should allocate resources to things that bring you closer to your goals.

Lastly, make it a habit to re-evaluate your progress. Check in with yourself every month and see if your actions are still aligned with who you want to be. Adjust your behaviors if needed. This conscious effort will not only help you grow but also ensure you're consistently moving towards your new identity.