The 2 Ways to Motivate Someone to Buy

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The 2 Ways to Motivate Someone to Buy

Summary

  • When motivating someone, you either remove the bad things they don't want or give them more of the good things they want.
  • Being specific about the pain and benefits makes your message more believable.
  • Generic claims like "lose weight fast" don't work as well today because people are skeptical of vague promises.
  • Describing specific pains, like "stop feeling your thighs chafing in the sun," will get through the audience's skepticism and make your message more impactful.
  • The key to compelling communication is to deeply understand the specific pains and desires of your audience and reflect them back accurately.

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How To Take Action

I would suggest implementing a few key strategies from these insights to grow your small business or personal brand. Here's what you can do:

Understand Specific Pains and Desires

First, you need to dive deep into what your audience truly wants and what they want to avoid. Use surveys, conversations, or social media comments to gather this information. What keeps them up at night? What are they striving for?

Tailor Your Messaging

Next, use this detailed information to craft your messages. Avoid generic claims like "lose weight fast" as people are skeptical of these. Instead, speak specifically to their pains and desires. For example, instead of saying "get fit," say something like "stop feeling breathless when climbing stairs" or "play with your kids without feeling exhausted."

Be Relatable

Make sure your audience feels like you're speaking directly to them. Phrase your content as if you know exactly what they are going through. This builds trust and makes your message more compelling.

Low-Cost Implementation

Start small and scale up. Use your customer insights to create targeted social media posts, email campaigns, or blog entries. These are low-cost but high-impact strategies. For instance, write a blog post titled "Top 5 Tips to Stop Thigh Chafing in the Summer." Post it on your social media and watch how engagement increases.

Consistent Feedback Loop

Regularly check in with your audience to see how your messaging is resonating. This helps you refine your approach and get even more specific over time.

By knowing your audience's specific pains and desires and communicating them clearly, you will make your message more believable and impactful.

Full Transcript

if you think about motivating an individual in general you fundamentally only have two things that are going to increase the likelihood that they do what you want you either have to take away the bad stuff that they don't want or give them more good stuff that they want that's it and it's just how well you can describe either of these things which makes it more and more compelling which is why picking someone like you makes it easier to describe the very intricacies of their pain so for example if I said lose weight fast that might have worked in the 1900s but people quickly learn that they can't believe things that people say and so the more specific you are about the pain and the benefit the more likely they are to believe you if I say hey stop feeling your thighs chafing when you're out in the sun it would pass their guard rails and their Banner blindness around ads and copy in marketing because it's very specific to their pain you want them to be like I can't believe they know this about me because you know it about you and you just describe it back to them

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