The 3 Buckets of Content

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The 3 Buckets of Content

Summary

  • I see content in three main buckets: entertainment, education, and edutainment.
  • Entertainment content is all about getting people to watch.
  • Educational content aims to change someone’s behavior. For instance, showing how to answer a phone correctly.
  • Edutainment tries to achieve both teaching and entertaining at the same time.
  • Don’t try to control the audience; make content and let it serve its purpose naturally.
  • For example, Mr. Beast videos might teach some people about video creation, but most viewers watch purely for entertainment.
  • On the flip side, Walla, a top educator on YouTube, mainly educates his audience, though some enthusiasts might find it entertaining too.

Video

How To Take Action

I would suggest implementing a few key strategies to grow your business or personal brand effectively using content. Let’s start with the things that don’t cost a lot of money or time but have a high impact.

1. Diversify Content Buckets:

Start by creating three types of content: entertainment, education, and edutainment.

  • Entertainment: Post fun or engaging content to attract more viewers.
  • Education: Produce how-to videos or informative posts to change your audience’s behavior. For example, if you’re in customer service, create a video showing the right way to handle customer calls.
  • Edutainment: Combine both. Create content that teaches something useful while keeping it entertaining.

2. Understand Your Audience Nature:

Don’t try to control who watches your content or how they react. Some might come for fun, while others are there to learn. Let your content serve its purpose naturally.

3. Leverage High-Value Examples:

Look at how top creators are doing it. Mr. Beast is mainly about entertainment, but aspiring creators often learn video techniques from watching him. Walla focuses on education but might entertain those deeply interested in the topics he covers.

4. Consistency Over Perfection:

Don't stress about making every piece of content perfect. Focus on being consistent. Regularly posting content keeps you in front of your audience, and over time, you will naturally get better at creating engaging and informative posts.

5. Measure and Adjust:

Finally, pay attention to what your audience responds to. Use analytics to see what works best and adjust your strategy accordingly. It’s about finding a balance that fits your unique audience.

By following these simple strategies, you can create content that reaches and resonates with a broad audience, helping you grow your business or personal brand effectively.

Full Transcript

I see content in three buckets on one extreme you've got entertainment the entire point of entertainment is to get people to watch on the other side you have education where the point of education is to get someone to change what they do right if you try and teach someone how to answer a phone the phone rings and they don't do something and then after they watch you do something they then change what they do in the phone rings the second time they have learned so the point is to change their behavior if the video or the content does that then you succeeded at educating them and lastly you have edutainment which has the point of both trying to teach and entertain ing at the same time you can Mi one thing that entertains some people and then that same thing educates other people I just want to make this very clear that you don't control the audience you make something and then education or entertainment occurs some creators might learn stuff from Mr Beast videos wow I learned how to make videos but the vast majority of people are entertained they watch just a watch on the other hand Walla who's one of the number one Educators on YouTube he may entertain some enthusiasts around that subject but mostly he educates students

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