The 4 RAREST skills on earth that make BILLIONAIRES…

Summary

• Master the skill of raising and multiplying money to build endless wealth; it's about getting funds from other people and investing them to multiply at a high rate, handling massive sums efficiently.
• Develop the ability to capture and multiply attention, similar to media giants like Joe Rogan and Mark Zuckerberg; focus on getting attention and spreading it organically, without additional costs, for unlimited leverage.
• Learn to save people time on a massive scale at no extra cost; automating widespread time-consuming tasks with technology can build billions in wealth.
• Influence behaviors of others at a mass scale with no incremental cost; changing people's beliefs can change their behavior and, in turn, drive significant financial success.
• Understand and apply the four types of leverage: labor (actions of others), capital (money multiplication), technology (time-saving), and media (attention multiplication); focus on areas with exponential, not just incremental, growth potential.
• Evaluate which of these high-value skills you currently possess or are working towards, and strive to master them to the greatest extent to create a personal fortune.

Video

How To Take Action

I would suggest focusing first on mastering the skill of raising and multiplying money. Start with what you can handle and work towards managing larger amounts. Just like learning how to invest small savings effectively can grow your personal wealth, apply this mindset to your business.

A good way of doing this is by capturing attention like media giants. Use social media and create content that brings value to people. Engage with your audience, answer their questions, and encourage sharing. The more attention you get, the more your message spreads without spending extra.

Another strategy is to learn to save people time. Look for tasks that many people do daily and find a way to make it faster. Use simple tech tools or apps that can automate these things. This could be creating a scheduling tool or a faster checkout process for your services.

Also, try to influence others positively at large scale. Share stories and insights that resonate and can change people's behavior. This can come through educational content or community initiatives that show your values.

Remember to evaluate which of these you're already good at or working toward. Focus on that skill first. Growing your business or personal wealth is about aiming for big impacts, not just small steps. Each of these areas should help you multiply your efforts without always needing more time or money. And remember, it's not about if you have these skills, but how well you use them. Keep improving and applying them at a bigger scale over time.

Quotes by Alex Hormozi

"If you have the ability to raise and multiply money, you can create endless unlimited fortunes"

– Alex Hormozi

"The ability to capture and multiply attention is the second scarce and high value skill that exists"

– Alex Hormozi

"If I can save everyone on planet Earth 10 minutes every day, I will be a billionaire"

– Alex Hormozi

"The ability to return time to other people at no incremental cost to yourself at scale is a way to build fortunes"

– Alex Hormozi

"If you can help people change their beliefs and change their thoughts, you will change the way they behave"

– Alex Hormozi

Full Transcript

in this video i'm going to walk you through the four scarcest highest value skills that exist on earth it is the cornerstone upon which every single top 100 or even top 50 billionaire has built their wealth before i dive in just as heads up if you're new to the channel my name is alex shimozzi i own acquisition.com it's a portfolio of companies that has about 85 million dollars a year all right the reason i make this channel so a lot of people are broke and i don't want to be one of them let's dive in before we get into each of the four skills all right an important distinction i need to make here is that when i'm saying these are the scarcest skills it is because of two major things one is that the assumption is that we are doing these skills at maximal scale all right number one and number two is that these are not binary skills it's not i have it or i don't have it but it's to what extent do i have it or to what degree do i have it how masterful am i in this skill and so these are the four skills that exist and you will see a clear corollary between the four ways to create leverage so the first and easiest one for everyone to understand and that's why i'm going to start with it is the ability to raise and multiply money which means you have the skill of getting money from other people and you can allocate that money in a way that it multiplies at a higher rate than anything else right if you have that skill you can create endless unlimited fortunes and again at scale which means you can get lots of money and you have and you can handle mass massive sums of money and you can multiply it because of how good you are at the skill so that is scarcest high value skill number one these are not in order these are just the top four any of these four if you have them can build you to a billion dollars plus number two is the ability to capture and multiply attention all right and so think about a joe rogan for example right he's able to build this this empire that he has because he's able to capture attention and multiply attention which is a function of media mark zuckerberg he was able to capture attention get people to look at his app and then tell their friends multiply attention and so the ability to capture and multiply attention is the second scarce and high value skill that exists so right now if you're not making the money that you want to make or you were poor it's because you're usually not allocating your time to the highest value scarcest skills that exist and oftentimes these skills are not skills that can be taught but there are skills that can be learned which is a quote that i got from the vol ravicon which i like a lot and oftentimes you'll note that it's not just one component of this it's not just being able to raise money it's being able to also allocate it and multiply it it's not being able to just capture attention you have to be able to use that attention to then multiply the attention on its own organically at no incremental cost that's the key point is that you have to be able to multiply it at no incremental cost to you that's how you get unlimited leverage number three and this is one that a lot of people are gonna trip up so i'm gonna probably say this a couple different ways the ability to return time to other people at no incremental cost to yourself at scale so for example if i can save everyone on planet earth 10 minutes every day i will be a billionaire think about that and so the way to deconstruct that is to think what is something that lots of people spend time on is there a way that i can automate this and again zero incremental cost which means this is often going to be some sort of technology or software solution no incremental cost to me which means that if i build this thing one time i can save everyone time forever that is a way to build a fortune that is a way to build billions and billions of dollars of wealth that is scarce high value skill number three so you can return time to other people you can decrease the effort and sacrifice that they experience in their lives that they do not want to experience and because it's at no incremental cost you can sell that thing to everyone because everyone will pay something for their time now the amount may be made you know widely varied but if it costs you almost nothing you can capture an entire marketplace by giving them time back what did google do gave everyone time back now they obviously multipl they they monetize through advertising but everyone was looking for something normally it would take longer to look for something and then they consolidated in one place they saved everyone time the fourth high value scarcest skill on planet earth is to be able to influence the behavior of others at mass scale at no incremental cost to you so you look at someone like jesus or any prophet i'm not saying he's a prophet that's not my point here my point is if you look at the mass leaders probably shouldn't even brought it up otherwise people get triggered point is is that there are people who have walked this earth thomas jefferson you know what i mean people who have had massive influence over other people and and their subsequent behaviors they take as a result and so this is the ability to change people's minds if you can help people change their beliefs and change their thoughts you will change the way they behave which is why when people come to a new faith all of a sudden you see this massive change in behavior it's because the operating system and the lenses through which they see the world the perspectives that they weigh their judgments using have shifted and so if you change the decision making calculus you change all of the downstream behaviors that happen as a result and if you can do this in concert at scale you can a change the world but b you can also make a ton of money if you look at the the best persuaders of our era they're ones who for them i would argue aggregated power because some people at a certain point you run out of needs for money you start looking for power and so if you have the ability to massively influence other people at scale at no incremental cost to you you have the fourth scarce high value roi skill that exists so right now bossy nation what it do if you're looking for ways to increase your wealth you can see that all four of these things are are corollary to the four types of leverage that exist these are how fortunes are created leverage number one is on labor and actions on on on behalf of other people towards your goals so other people do stuff for you that was the fourth one the one i just mentioned all right that's around labor work and basically actions other people take when i talked about money multiplying right that is leverage using capital so the ability to maximally raise and multiply capital at scale is a high value skill the third is being able to give people their time back what we're talking about this is a good friend of mine who's a technologist he says all technology automates luxury and luxury is typically a function of convenience effort and sacrifice and so we look at the places where people spend time and spend effort and sacrifice and we return it back to them at no criminal cost that is how you create scale using technology right and the key resource we're giving people back is time and then the fourth and final one is media all right and so using media and being able to multiply uh media via the capturing and multiplication of attention because ultimately media is just the substrate through which impressions are conveyed to other people signals that they are interpreting through their senses the idea is how can we capture as many senses as we can and then get those senses to get other people plugged into our thing and then in so doing it will compound and so one of the key notes to note about each of these four things that i just mentioned is that each of these skills compound they are not multiplicative they are not additive they are not incremental they are compounding which means they are exponential in nature a lot of people say it's an exponential growth they don't even know what exponential means but it means that it multiplies unto itself and then each time it multiplies itself bigger upon itself not just like we we 2x every year but it would have to be when we incrementally go 10 10 10 growth that is where is compounding and each of these in the form of labor people are influenced people tell other people people tell other people they do the thing for you and it compounds with capital the money that you multiply gets you more money which you then multiply it compounds the time you save people more time which then gets you more people to save time for and it compounds with attention you capture the attention you multiply the attempt because those people tell other people and then the intention comes back and so each of these are quadratic in nature in terms of the skills and those my friends are where you focus your time if you want to create a fortune and so you can look at your skill set right now and say which of these skills do i lack or which of these four buckets do am i currently at least working somewhat directly towards and then we can again think this is not a binary checklist if i have the skill or i do not have the skill but to what degree to what extent am i a master of this thing and so lots of love mosey nation keep being awesome i make this channel because a lot of people broke and i don't want you to be one of them i think i said this earlier but my name is alex ramose i own acquisition.com you know all the dollars things like that and i'll see you guys next video bye