The 4 Ways to Advertise

Summary

• There are only four methods for spreading the word about something: one-on-one communication, one-to-many communication, addressing those who know you, and addressing strangers.
• When you engage in one-on-one conversations with people who are familiar with you, it's considered a warm outreach.
• If you're reaching out one-on-one to individuals who don't know you, that's a cold outreach.
• Posting content for your audience who knows you falls into the one-to-many communication with friends category.
• Utilizing paid ads is an example of one-to-many communication directed at people who are not yet familiar with you.
• The essence of advertising is the act of making something known to others.

Video

How To Take Action

I would suggest starting with the people who already know you, because it's like talking to friends, and friends are more likely to listen. Use one-on-one conversations to let them know what you're up to. This is a warm outreach. You don't need any money for this, just a little time to chat. Pick up the phone, send a text, write an email, or have coffee with them.

Next, use your social media or emails to reach lots of friends at once—or one-to-many communication. Share updates about your business or personal growth journey. You want to give them some news they can talk about with others. This could be a new product, a success story, or a helpful tip. Make it useful and interesting so they'll want to share it.

Now, for meeting new people, try connecting with strangers one-on-one. This is cold outreach and can be tough. But remember, be polite, and make sure you're offering something they'll care about.

Once you're ready to invest a little money, consider paid ads. This is your one-to-many approach for strangers. Start small and find out what gets people's attention. Maybe use the stories you told your friends, but put some cash behind it to reach new people.

Remember, the big idea is to get the word out. Always be clear about what you want them to know. Keep it simple, and don't spend too much time or money until you see what works. Stick to these steps and you'll let people know what you're doing in no time.

Quotes by Alex Hormozi

"the only four ways that a person can let other people know about stuff"

– Alex Hormozi

"you can talk to people one-on-one"

– Alex Hormozi

"you can talk to people one to many"

– Alex Hormozi

"there are people who know who you are before you talk to them"

– Alex Hormozi

"advertising is the process of making known"

– Alex Hormozi

Full Transcript

the only four ways that a person can let other people know about stuff you can talk to people oneon-one and you can talk to people one to many and there are people who know who you are before you talk to them and there are people who don't those are the four variables so if you're one to one to friendlies that's a warm reach out if you're one to one to strangers it's a cold reach out if you're one to many to friends it's when you post content it's your audience who knows you and if you're doing one to many to people who don't know you it's paid ads advertising is the process of making known