The Algorithm Doesn’t Matter
Summary
- When considering what content to create, ask yourself what you personally want to consume.
- Reflect on what you wish existed in the world; this can inspire the foundation of a business.
- Understanding the market is important, but so is recognizing a gap that aligns with your own desires.
- If you create content or a business that you are passionate about, others are likely to take interest.
- Don't focus too heavily on trends or algorithms; good content tends to attract viewers naturally.
Video
How To Take Action
I would suggest starting by thinking about what you love. What videos, podcasts, or blogs do you always watch or read? This is a clue about what you might enjoy creating. So, make a list of what you're excited about. It's more fun that way, and others might like it too.
Next, look for something missing in the world that you wish was there. It could be a new craft idea, a way to teach kids math, or anything you think is needed. This could be the start of a cool new business for you.
Remember to know your stuff. Learn about the field you're interested in, but don't get too caught up in doing what everyone else does. You don't always have to follow trends. Just focus on what you think is great.
When it's time to create, do it because you think it's awesome, not because you're chasing likes or trying to please an algorithm. If you're excited about your work, that joy can spread to others, and they'll come to see what you're up to.
Here's a summary of things to do:
- Write down what kinds of content you enjoy.
- Think about what's missing in your favorite content areas.
- Learn about the market but don't let trends dictate your ideas.
- Create things that fill a gap and excite you.
- Trust that good content will draw people in over time.
Doing this can help build a business or improve yourself without spending too much money or time. It's all about being true to what you want and sharing it with the world.
Quotes by Leila Hormozi
"what is content that you would want to consume"
- Leila Hormozi*
"what do you want to hear in the world"
- Leila Hormozi*
"when we built our first business it wasn't like oh my God what's the trend"
- Leila Hormozi*
"I wish there was a business like this you know screw it we'll build it"
- Leila Hormozi*
"if you make good people will watch it the algorithm doesn't matter"
- Leila Hormozi*
Full Transcript
what is content that you would want to consume what do you want to hear in the world when we built our first business it wasn't like oh my God what's the trend what's the market what's this we understood the market to the degree that we're like oh my gosh I wish this existed I wish there was a business like this you know screw it we'll build it so it's like what is content that you want to hear if you make good people will watch it the algorithm doesn't matter