The Best Brands in the World Use This Technique
Summary
- It's important to repeat core values and lessons often. Just saying something once isn't enough for people to grasp its importance.
- I use a dedicated "people leader channel" to constantly share advice and insights with my team. This includes voice notes, texts, tweets, or podcasts.
- Reinforcing key messages helps ensure that they are understood and remain top of mind for everyone.
- Previously, I didn't repeat myself enough, which led to core lessons not being fully absorbed.
- The aim isn't to come up with new lessons constantly, but to emphasize the same important lessons repeatedly.
Video
How To Take Action
I would suggest implementing these strategies to reinforce key messages in your business or personal growth journey.
-
Repeat Core Values: Make it a habit to repeat the core values and important lessons of your business often. Don't just say it once and assume everyone gets it. Repetition helps everyone understand and remember what's crucial.
-
Utilize a Dedicated Channel: Create a special communication channel, like a group chat or an email list, just for sharing insights and advice. This could be a great way to reinforce core values. Share voice notes, texts, tweets, or even podcast episodes that relate to your business principles.
-
Share Regularly: Drop useful tips and advice regularly in your dedicated channel. It could be something you heard on a podcast, a quote from a book, or even a personal voice memo. What matters is that you keep these messages flowing.
-
Focus on Key Messages: You don't always need new content. Focus on saying the same important lessons multiple times. This repetition will help your team or even yourself to understand and keep these values top of mind.
-
Make It Personal: When sharing, relate the lessons to your personal experiences or your business's context. It makes the messages more relatable and impactful.
By continually reinforcing your core values and sharing relevant advice, you'll help ensure that these principles are understood and followed by everyone involved. This is a low-cost, high-value strategy that can greatly benefit your growth and the strength of your business culture.
Full Transcript
if you think about companies with a great culture and a great brand think about the things they say they say the same mantras they use the same words they repeat the same lessons over and over and over again you're constantly revisiting the same things and so I think a lot of people believe like gosh once I've said it once they should know but they don't and and they don't really know how important it is until you're constantly reminding them something that I've done differently in this company is I have like a little Channel that I call the people leader Channel and I'm constantly dropping in advice whether it be like a voice note a text a tweet that I just wrote or a podcast I'm listening to or a podcast I just made that's like basically for them and I'm just trying to reinforce the messages that are important that I know are also top of mind for them because they're top of mind for me and I think what I didn't do before is I didn't reinforce or repeat myself enough for people to know how important the lessons were and so it's not like I need to come up with new lessons I just need to say those same lessons more times
