The Best Time to Sell Anything
Summary
- When you're really hungry, the best time to sell you the steak is right before you eat it.
- After finishing the steak, you're usually too full to want another one.
- The peak satisfaction point is not the same as the peak deprivation point.
- Ask for a testimonial right after someone has had a great experience.
- People give the best feedback when they're most satisfied.
Video
How To Take Action
I would suggest implementing strategies that help capture moments of peak satisfaction and peak deprivation to maximize customer engagement and feedback.
A good way of doing this is by identifying the points where your customers are most in need or most satisfied. For instance, if you run a small business or are an entrepreneur, recognize the times when your customers are most excited about your product or service. When they are in the 'hungry' phase, that’s your best opportunity to pitch your main offering.
For example, if you own a restaurant, sell additional side dishes or drinks when customers first sit down and order. By doing this, you're catching them when they are most likely to want more.
Next, after providing a great experience, promptly ask for testimonials. Grab them while the satisfaction is fresh in their minds. If you run an online service, send out feedback forms or testimonial requests right after the user completes a valuable action, like finishing a course or making a purchase.
Also, streamline the testimonial process to make it easy for them. Maybe use one-click review links, or simple follow-up emails with a quick survey.
Lastly, this approach can be applied to personal growth as well. Reflect on your achievements immediately after you reach a goal. Write down your feelings and insights when the success is most vivid in your mind, and use that positive momentum to set your next goal.
By focusing on these key times, you can efficiently leverage satisfaction and need without spending a lot of money or time, and achieve meaningful improvements in your business or personal growth journey.
Full Transcript
dinner and you're starving you're like oh this is great blah blah blah blah the moment to sell you the steak is right before you've had the steak and then you eat the steak now after you have the steak is that the moment that I say would you like another steak not really because you're like I'm full I'm good so that's the point of greatest satisfaction not the point of greatest deprivation now after I've had the steak if I say hey would you mind like looking in the camera and saying how great the steak was people like oh my God it was amazing it was so great you guys should definitely check this place out it's awesome right because you want to sell at the moment of greatest pain you want to get a testimony at the moment of greatest satisfaction
