The Best Way To Sell Coaching
Summary
- Sell an expensive full-day workshop to every new community member; this creates a valuable opportunity for a deep engagement session.
- During the workshop, focus on breaking beliefs and showing possibilities rather than providing a 100-step to-do list, which can overwhelm.
- Use visuals and storytelling to demonstrate the path and challenges they might face, making them feel capable of tackling their goals.
- At the end of the workshop, offer your help as a guide up their "mountain" to increase the likelihood they'll seek your further assistance.<|vq_14415|>
Video
How To Take Action
Actionable Strategies for Personal Growth and Small Business Success
Sell an Expensive Full-Day Workshop
I would suggest implementing the strategy of selling a high-value, full-day workshop to new members in your community. This isn't just a moneymaker; it builds deep engagement. Start by outlining what your workshop will cover and price it as a premium product. The high cost will make participants value it more.
Focus on Breaking Beliefs
During the workshop, focus on breaking limiting beliefs rather than overwhelming them with a massive to-do list. Use simple exercises and interactive sessions to show what's possible. People often fail to take action because they think they can't. Your job is to change that mindset.
Use Visuals and Storytelling
A good way of doing this is by using visuals and storytelling. Create a scenario where they can see the path they'll take and the obstacles they'll encounter. When people can visualize their journey, they feel more capable of tackling it. Use stories of others who have succeeded to make the material relatable.
Offer Your Guidance
At the end of the workshop, offer your support as their guide up their "mountain." Say something like, "Do you want me to help you climb this mountain? I've already done it several times." This increases the chances they'll seek your further assistance, which can be a new revenue stream for you and a support system for them.
Keep Costs and Time Low
These strategies are low-cost and high-value. You only need basic tools for presentations, maybe some free or low-cost visual aids, and your own expertise. By focusing on breaking beliefs and storytelling, you make your workshops deeply impactful without requiring a lot of resources.
Full Transcript
I'm going to blow your mind here sell an expensive full day workshop to every single person that comes into your community and then realize that you're going to get paid to have a full day to sell them here's the key part about how you do this whatever thing you teach on that event day you want it to be around breaking beliefs and showing them what's possible not giving them a 100 step to-do list because if you give someone 100 step to-do list they're like well now I got all the [ __ ] I got to do I can't do anything else I have to do this if you break their beliefs basically you just think like they're here and they've got this big mountain they want to climb and you show them the entire map and you show them how they get around this Rocky thing and you show them how they do this and break their belief around needing oxygen and you show them all the things that they're worried about then at the end you say do you want me to help you up the mountain too because I've already been there a bunch of times they're very likely to want you to be their guide
