The Blueprint for Leverage

Summary

• If you've ever struggled with sales, know that it's common, but you can overcome it by learning or finding the right talent.
• Reflecting on past difficulties with sales can help us understand the blueprint of a successful salesperson and sales conversation.
• There's a concept I call "ignorance debt," which is the cost of growth we miss out on due to not having the right knowledge or strategies in place.
• One way to gain leverage in business is by condensing the experiences from multiple lifetimes of learning into the timeline of a single business, instead of trying to learn everything through trial and error over decades.

Video

How To Take Action

I would suggest focusing first on understanding that it's okay to struggle with sales at the beginning. Accept that it's part of the process and that you can get better at it. Learn by studying successful salespeople, noting what they do well in conversations with customers. This is your first low-cost, high-value action. It's about investing time, not money. Watch videos, read books, or listen to podcasts on sales techniques to help you understand the blueprint of a good salesperson.

Next, you should tackle the concept of "ignorance debt." Make a list of areas in your business where you lack knowledge or effective strategies. Prioritize this list based on what will most significantly affect your growth. Then, find resources that can fill in those gaps. Remember, the goal is to condense years of learning into a much shorter period. Look for free or inexpensive workshops, webinars, or online courses that offer high-quality insights into these areas.

Finally, consider if hiring sales talent is the right move for you. Sometimes the best investment is bringing on someone who already has the blueprint you need. While this may seem like a higher cost initially, it can pay off by accelerating your business growth and helping you avoid that ignorance debt.

Keep in mind that leveraging these strategies means choosing actions that provide the greatest benefit for the least amount of time and money invested. By doing so, you’re effectively condensing the knowledge of ten lifetimes into your business adventure!

Quotes by Alex Hormozi

"The ignorance debt that we pay for the growth we don't have is how long it takes you to get that blueprint for every part of the business."

– Alex Hormozi

Full Transcript

anybody here ever struggle with sales like selling people at one point in your career and then you learned sales or hired somebody who was good at sales who has broke through that and figured that out okay so if you could like look back your old self you now have the blueprint of what a good sales person looks like and what a good sales conversation should sound like and the ignorance debt that we pay for the growth we don't have is how long it takes you to get that blueprint for every part of the business and so you gain leverage by taking 10 lifetimes and putting them into one business rather than to try to live 10 lives