The Handwritten Card Sales Hack

Summary

• I pair handwritten cards with in-person or virtual events, but they work especially well for in-person events.
• For member appreciation events or workshops, I write a handwritten card to thank customers for their patronage and invite them to the event.
• In the card, I include a PS that says if they take a picture of the invitation and text it to a friend, that friend can get into the event and enjoy all the food and drinks.
• I ask them to do a three-way text with me so I know the friend before they arrive.
• When I use this strategy, 30 to 50% of the attendees are friends and plus ones of the original invitees.
• This helps me collect leads and build relationships, making people less likely to ghost me in the future and more likely to buy.

Video

How To Take Action

I would suggest implementing a handwritten card strategy for any small business, entrepreneur, or individual interested in personal growth. It’s low-cost and yields high value. Here’s how:

Personal Touch with Handwritten Cards

Start by writing handwritten cards to thank your customers or community members. This adds a personal touch and makes them feel appreciated. These cards are especially impactful when paired with in-person events.

Event Invitations

Use these cards to invite your customers to special events, like appreciation nights or workshops. Mention the specific event details in the card to make it clear and appealing.

Include a Friendly Invitation Strategy

In the card, add a PS section that says if they take a picture of the invitation and text it to a friend, the friend can also join the event and enjoy all the perks. This makes it easy for your customers to share the event and bring someone new.

Three-way Text for Introduction

To ensure you know who’s coming, ask them to do a three-way text with you and their friend. This way, you can get introduced before the event and make sure everything runs smoothly.

Leverage Relationship Building

When these friends attend, 30 to 50% of your attendees will be new faces, creating an opportunity to collect new leads. Meeting them in person builds rapport and makes them less likely to ignore future communications. This increases the likelihood they’ll become customers.

This strategy is not only cost-effective but also strengthens relationships, improves attendance at events, and increases sales. Give it a try, and watch the magic happen.

Full Transcript

a handwritten card strategy so here's how it works you pair handwritten cards with in-person events or virtual events but it works especially well for inperson events and so if you have a member appreciation event or some sort of Workshop or something that you're going to be holding and so you invite all the customers and the way you do that is you write a handwritten card thanking them for their patronage and saying this is your invitation you're cordially invited to the quarterly or semiannual uh you know painters R R Us event whatever and so you invite them to this event for you to appreciate them now you say PS This is PS on the letter say if you take a picture of this letter and you text it to a friend of yours they can use that to get into the event they can have all the food and all the drink they want and they can come with you and if you want just so that I know them before they come in the door just do a three-way text with me and you can send that invite like you sending it to them and when we would do this You' get 30 to 50% of the room would be people who were friends and plus ones and by doing that you can collect a bunch of leads and after they've met you once in person they're not going to ghost you on the next thing and so they're really likely to buy