The Most Successful People I Know Did This
Summary
- I learned that every great entrepreneur did a high volume of sales work.
- This sales work often included cold calling, door knocking, and flea markets.
- Gary Vee worked at flea markets, and Dan Kennedy did door-to-door sales.
- I gained experience by doing in-person, face-to-face sales at a facility.
- We all went through a period of high rejection, much like a Rocky movie training montage.
- This rejection is a learning experience to understand what people respond well to.
- I discovered small nuances, like which phrases people don't respond to and which they do.
- Highlight what people like at the top of your pitch to grab their attention.
- All of these experiences are research to help you figure out and tweak your approach.
Video
How To Take Action
I would suggest implementing some basic sales activities to start, especially if you're a small business or just starting out in personal growth. Here are a few actionable steps:
Engage in Cold Calling: Pick up the phone and contact potential customers. This is low-cost and only requires your time. Take notes on what phrases work and which don't. Over time, you'll figure out the best way to pitch your product.
Try Door-to-Door Sales: Visit local businesses or homes. This face-to-face interaction will help you understand customer reactions directly. Like Gary Vee and Dan Kennedy, you can gather valuable insights from these interactions.
Participate in Flea Markets or Local Events: Set up a stall at a flea market or community event. This is a great way to meet potential customers and see their responses to your products or services in real-time. Plus, it's often low-cost.
All of these experiences are critical for refining your sales approach. Each rejection and interaction is a piece of data that helps you adjust and improve. Highlight what catches people’s attention at the top of your pitch. If you notice repeatedly that a specific line or product feature interests people, make sure it’s emphasized early in your sales conversation.
By doing these activities, you'll quickly gain a sense of what works and what doesn’t. This is essential for fine-tuning your strategy to make it more effective. Remember, it's about doing a high volume of sales work and learning from every interaction.
Full Transcript
every amazing entrepreneur I know did a high volume of sales it was either cold calling it was door knocking it was flea markets with Gary ve Dan Kennedy did door Todo I did in person face to face at a facility everyone has this high volume Rocky cut scene where they get a ton of rejection but you learn the tiny little switches like ooh people don't respond to that ooh people really seem to like this let me make sure I put that as a bullet right up the top everyone seems to respond when I say that all of this is research so that you can really figure out and tweak what people want
