The Power of Media
Summary
- Even if you're not as wealthy as someone like Ray Dalio, who is worth around $20-30 billion, you can still attract the attention of highly successful individuals.
- The key to drawing in these high-net-worth individuals is by offering them something they may lack: a platform for distribution.
- If you build a media platform or a following, no matter the genre, and gather enough eyeballs, you become valuable.
- Use your platform as a way to offer value to successful people, by giving them access to your audience for message distribution.
- This strategy can help you connect with people who are "out of your league" and bring them into your circle.
Video
How To Take Action
I would suggest starting by creating content that really connects with your audience. Everyone loves a good story, so share your experiences, the ups and downs of your journey. This will help you build a loyal following.
A great way to do this is through social media. And guess what? It's free to start! Pick a platform where your ideal audience hangs out. If you love making videos, go for YouTube. If you're all about quick tips and photos, try Instagram. Just be consistent with your posts. Remember, it's not about selling – it's about sharing value.
Once you have that platform, focus on growing it. Engage with your audience. Reply to comments, ask them questions, and find out what they're interested in.
Then take a step that's a bit braver. Reach out to those "big fish" you admire. But here's the trick: don't just ask for something; offer them value. Tell them how they can share their message with your audience. They might have all the success in the world, but if you've got the audience, you've got something they want.
So, create great content to build your platform, connect with your audience to grow it, and then leverage it to network with successful people. This is how you can make relationships that seemed out of reach before! Remember, it doesn't have to cost a lot, but it can bring a lot of value to you and to the people you connect with. Keep it genuine, and keep it consistent.
Quotes by Alex Hormozi
"If you have enough people, you have enough eyeballs, you will be able to gain access to people far above you"
– Alex Hormozi
"They have something that he doesn't, they have distribution, they have attention"
– Alex Hormozi
"You can build a platform of any kind of genre"
– Alex Hormozi
"If you have enough eyeballs, you will be able to gain access to people far above you"
– Alex Hormozi
"Inviting them to exchange with them something that you have that they do not"
– Alex Hormozi
Full Transcript
if you've ever seen Ray Dalia the guy's worth whatever 20 or $30 billion now he's hopping on podcasts with people who aren't worth a thousandth of his net worth because they have something that he doesn't they have distribution they have attention they have media they have a platform and so you can build a platform of any kind of genre and if you have enough people you have enough eyeballs you will be able to gain access to people far above you by inviting them to exchange with them something that you have that they do not which is distribution of a message and so that is one way that you can get someone way out of your league to come into your world
