The Power of No

Summary

• When Steve Jobs talked about focus, he meant the ability to turn down amazing ideas.
• To measure how focused you are, count the number of great opportunities you don't chase after.
• As a company grows, the number of potential opportunities increases too.
• Even though larger companies like Apple could make billions from various ideas, it's not just about making money.
• The key is to assess whether an opportunity is the best use of your resources.

Video

How To Take Action

I would suggest thinking like Steve Jobs when it comes to focusing on what's important. Start by making a list of all the opportunities you come across. Then, look at that list and count how many great ideas you're willing to not chase. This will show you how focused you are.

A good way of doing this is to think about what your business or personal growth goals are. Ask yourself if each opportunity on your list helps you move closer to those goals. If it doesn't, be ready to say no, even if the opportunity sounds amazing.

Remember, just because something might make you money doesn't mean it's the best thing for you to do. It's about what's the best use of your time, energy, and resources. Bigger companies have lots of chances to make money, but they still have to pick what's best for them.

Also, always check if the opportunity fits with what's important for your company or personal growth right now. Think about whether you have the time, money, and people to make it work without losing focus on your current goals.

To put these ideas into action, create a simple system to evaluate each new opportunity. Ask yourself:

• Does this help me achieve my current goals?
• Do I have the resources to do this well?
• Will this distract me from more important things?

If you answer 'no' to any of these, it's probably a good idea to turn down the opportunity. This way, you'll stay focused on what really matters for your success.

Quotes by Alex Hormozi

"Focus means being able to say no to truly phenomenal ideas"

– Alex Hormozi

"You can count how focused you are by the number of truly phenomenal ideas you choose not to pursue"

– Alex Hormozi

"The bigger the company gets, the greater the opportunities become"

– Alex Hormozi

"Can you imagine if Apple does anything, it's going to make a billion dollars"

– Alex Hormozi

"It's not whether something makes money or not, is it the best allocation of resources"

– Alex Hormozi

Full Transcript

Steve Jobs was quoted for saying that Focus means being able to say no to truly phenomenal ideas and he said you can count how focused you are be by the number of truly phenomenal ideas you choose not to pursue and the thing is is that the bigger the company gets the greater the opportunities become can you imagine if Apple does anything it's going to make a billion dollars like think about it like anything Apple does it'll make a billion dollars or many billion dollars and so it's not whether something makes money or not is it the best allocation of resources