The REAL Job Of A Salesperson

Summary

• People show up to sales calls because they want to be convinced and need support.
• They already know they need to eat less, move more, and be part of a supportive community.
• If they could do it themselves, they wouldn't need us.
• It's our job to learn persuasion to help them help themselves.

Video

How To Take Action

I would suggest implementing persuasion skills in your communication. Start by understanding that when someone comes to you, they're seeking support and encouragement, not just information. They already know the basics of what they need to change, so focus on listening actively and understanding their specific pain points. This costs nothing but attention and empathy.

A good way of doing this is by creating a supportive community around your business or personal brand. You can do this through low-cost options like Facebook groups or online forums where like-minded individuals can share their experiences and encourage one another. The key here is to be consistent and contribute regularly to build trust and rapport.

To enhance your persuasion skills, practice by asking questions that lead the person to reflect on their own needs and desires. For instance, instead of telling someone they need to eat less, ask them what changes they've considered making and how those changes align with their goals. This approach helps them feel understood and drives them towards self-motivation.

Remember, people need to feel they can rely on you, and often, they need to believe in themselves with some guidance from you. This means positioning yourself as a guide, not just a seller. Investing time in self-improvement training on persuasion techniques, which often are free online, is a great low-cost investment in your skillset.