The Real Key to Winning In Sales
Summary
- Stick to the basics to become proficient in sales; complexity isn't necessary for success.
- Respond to leads within five minutes to maximize the chance of connecting.
- Follow up with leads two to three times a day for the first five days without fail.
- Keep providing value through ongoing follow-up, which helps build and maintain relationships.
- Use scripts on every call since they represent the most efficient and effective way to communicate.
- Avoid the temptation to improvise; consistency and adherence to proven methods trump personal flair in sales conversations.
- Clear communication and a strict adherence to follow-up cadence are key to an efficient sales process.
- Remember that simple, fundamental practices often yield the best results in sales, despite the allure of more complicated techniques.
Video
How To Take Action
I would suggest implementing a simple, solid sales plan. Focus on the basics. Don't get fancy. Make sure you call your leads within five minutes of getting them. Everyone's busy, right? But this quick call shows them you're serious.
And don't just stop there. For the first five days, follow up with each lead two to three times a day. I know, it sounds like a lot. But it shows you’re not giving up on them. You're on their side.
Keep offering them value every time you reach out. You don’t have to sell hard each call. Just help them. They’ll remember that.
Now, for scripts — use them. Every. Single. Time. They’re the best words we’ve got for selling. Why? Because they work. Don’t wing it. Follow the script, and you’ll see better results. Stay consistent.
Remember, it’s not about talking a lot, it’s about talking right. Clear talking and sticking to the plan are the real secrets. It’s like following a good recipe. Don’t mess with what works.
So, quick recap: Call fast, follow up a lot at first, always add value, and stick to the script. Do this and you’ll see how keeping it simple really pays off.
Quotes by Alex Hormozi
"if we just do the basics always we are Advanced"
– Alex Hormozi
"you have an incredibly proficient sales organization if you call all your leads within 5 minutes"
– Alex Hormozi
"if you follow up two to three times a day for the first 5 days"
– Alex Hormozi
"if you follow up thereafter on an ongoing basis just providing value"
– Alex Hormozi
"it's just committing to those Basics"
– Alex Hormozi
Full Transcript
if we just do the basics always we are Advanced you have an incredibly proficient sales organization if you call all your leads within 5 minutes if you follow up two to three times a day for the first 5 days and if you follow up thereafter on an ongoing basis just providing value making sure that you actually follow the scripts on every call like the reason the script is there is because it's the most efficient version of the conversation it's just committing to those Basics but a lot of people get fancy because they think they're like special snowflakes and that for some reason when they they talk to prospects it's their magic you know voice that somehow is going to win them over but just just clear communication and and sticking to a calendar and a Cadence does wonders