The reason you are not successful…

Summary

• Embrace doing "the boring work" to succeed; tasks like prospecting, posting content, and creating ad variations might feel repetitive, but they're essential.
• Be aggressive with your work ethic; sometimes sheer volume of activity trumps nuanced skill, especially when starting out.
• If you want more business, focus on the four key activities: reaching out to contacts, posting to known audiences, reaching individuals who don't know you, and advertising.
• The formula for success is volume times skill times duration (V x S x D); the more you do, the better you get, and the better results you achieve over time.
• Commit to extraordinary volume initially to compensate for lower skill and lack of compounded time, ensuring faster learning and progress.
• Avoid underestimating the work volume required for success; what may seem excessive may be just the baseline effort needed.
• Quality trumps quantity, but the combination of quality and high quantity reigns supreme for exceptional outcomes.
• Be willing to redo work for better quality; the effort improves skill, even if volume remains constant, leading to better results.
• Understand the exponential rewards of extra effort; slight increases in effort can result in massively disproportionate positive outcomes.
• Commit to understanding the true nature of work, putting in the necessary repetitions to refine skills and produce high-quality results.
• Recognize that often, more effort is required than initially believed; a lack of results usually points to a lack of sufficient effort rather than the medium used.

Video

How To Take Action

I would suggest embracing the less exciting parts of your work because they really matter. Start by prospecting, even if it feels tedious. Make it a point to reach out to a certain number of contacts every day. And yes, it can be boring, but it's essential.

A good way of doing this is to be aggressive with the effort you put in. Sometimes, just doing more can beat being perfect, especially when you're just starting. Remember, reach out to people you know, post to your audience, contact strangers, and advertise. These four things will bring in more business.

I would say focus on the formula: volume times skill times duration (V x S x D). Start with high volume to make up for less skill and less time. The more you do something, the better you'll get, and the better results you'll see over time.

Here is what you should do right now: avoid underestimating the amount of work needed for success. What feels like a lot might be just the beginning. Make sure you also redo work if you need to, for better quality. It will help you improve your skill.

Understand that putting in extra effort can lead to huge rewards. Even small increases in effort can lead to much better outcomes. And finally, recognize that you probably need to do more than you think. If results aren't coming, it's usually because the effort isn't enough, not because the method is wrong.

By working hard on the right things and being okay with doing 'boring' tasks, you'll set yourself up for success. Stay consistent, do more, and you will learn and grow faster.

Quotes by Alex Hormozi

"If you do more than you are doing right now, you will get more than you currently have"

– Alex Hormozi

"Violence is the answer"

– Alex Hormozi

"Do the boring work"

– Alex Hormozi

"The more you do, the more you look like you can do"

– Alex Hormozi

"Your work works on you more than you work on it"

– Alex Hormozi

Full Transcript

how i learned how to consistently generate leads independent of platforms and the key piece that i was missing in multiple different platforms i'm going to tell you five key stories throughout my life that massively impacted how effective my marketing was as a result of the exchange and if you don't know who i am my name's alex mozy i'm a business investor and i own acquisition.com it's a portfolio of companies that's about 85 million a year i make these videos have to document the lessons that i've had and hopefully make sure that the pain that i suffered on the way here was not in vain so if you're new to mozi nation welcome and enjoy the video in this video i'm going to walk you through why you are probably not getting the results that you wish you were from what you are doing one of the most misunderstood concepts that create success in some people and failure without understanding why in most others all right and it really all underpins volume so let's dive in so a few high level observations before i dive into this the first thing is uh there's a setting in our community called do the boring work and a lot of times we don't confront the work that we that must be done because it's not exciting or sexy and it feels somehow like it's beneath us you know prospecting and doing 100 a day can feel tedious you know posting and repurposing the same content across lots of different media sources can feel tedious you know reaching out to people you know and asking them if they know someone who might be interested in your products or services might feel tedious or creating you know 100 different ad variations with different hooks and headlines can seem tedious it's very easy to understand very hard to do mostly because people don't have the discipline and the work ethic to go through the boring work which kind of leads to the second one here which is that uh there's a saying between my my closest friend and i dr catchy uh violence is the answer uh sometimes when you have this outcome that you must achieve in your life because of the goals and insecurities that we have set upon ourselves uh that just being violent with the level of activity that we are doing ultimately get us much closer than uh you know the nuances and the skill that sometimes we like to project and pretend matter more than just physically doing a sheer higher volume of work number three is that if you do more than you are doing right now you will get more than you currently have and that is a promise and you can take that to the bank and number four is do what matters most first so right now you probably have lots of things that you know fill up your day in the morning all that kind of stuff but the things there are only four activities that will actually generate more business for you period that is new all right number one is reaching out to people you know number two is posting to an audience that you know number three is reaching out to people who don't know one-on-one and number four is is advertising right those are the four only four ways you can get new clients and so if you're not doing one of those four things and you're struggling to get customers you're not doing lots of those four things as your primary activities then that is probably one of the reasons that you don't have the amount of customers that you wish you had all right and so what i want to do is take this quick moment to introduce an equation that i've thought a lot about but it's v times s times d so volume time scale times time and this is a kind of a flywheel that feeds itself and which and i'll get to the actual like wording behind this but essentially the more volume to do the better you are at it the longer you do it the more throughput you will ultimately have the more outcome the more clients the more sales the more leads you will ultimately have from doing it all right so let's dive into this in a little bit more so in other words and this is based on just like pure foundational principles of logic right the more we do the better we get the better we get the more we do because we like it because we're better at it right and the longer we do something the better we get the better we get the longer we do it right and i'll show you a couple examples in some of the stories and examples i have today that will show you how compounding massively affected my life and so in this way each of these three variables volume skill and time feed each other but it all starts with doing and so these are the three we're going to focus just on volume today because i want to be mindful of your time and so i'll tell you a quick example of this so i um when i this is probably a decade ago i was starting my gym which is the first business i own a real business that i own someone's like oh you should run flyers and i was like okay cool so i went out i did you know a bunch of flyers it you know it didn't really work for me and so you know a few months later i was talking to a friend of mine who had you know multiple successful locations he was doing well and i was like hey uh you know i did he's like you should do flyers so i was like nah i did that it didn't work for me he's like well you know what what was your what was your test size and i was like test size what do you mean he was like well how many did you test before you you know scaled it up and i was like well i mean i put 300 out and he was like 300 like total and i was like well yeah he's like i don't he's like i don't even test for less than 5 000 flyers and all of a sudden i was like whoa he's like yeah he's like i'll put out a hundred thousand flyers a month he's like and i'll get a half a percent or a percent back he's like who walked through the door he's like yeah but hundred thousand flyers a percent back i get 30 people a day walking in my store and i was like holy cow my understanding of the sheer volume for the activity that i thought wasn't working was just dramatically under what it really was supposed to be and in that moment i had a belief broken about what volume really means this happens all the time and i'll tell you a couple other examples in a second but like this happens all the time even like fitness stuff people are like man why can't i get jacked and i'm like uh you know uh why can't i grow my arms it's like all right well how many sets of arms are you doing every week and they're like well i train arms twice a week i'm like what are you doing they're like well you know like three sets of ten and i'm like that's it like per week like so six total sets they're like yeah i'm like well try 12 sets six days a week and i guarantee your arms will grow they're like seriously i'm like yeah imagine that the more you do the more you look like you can do so i'll give you a different one that i had this isn't a in a paid ads example which is similar to flyers just a different platform i had a an agency owner who was walking who was talking to us in within our software company and he was like hey you know my lead flow's stalling out i can't seem to scale above a certain amount you know it's like okay well you know how many pieces of creative are you putting out you know uh per week and he was like he he confidently answered right so he was like he's like oh he's like that we have one point he's like we're putting out like five to ten pieces of content a week and i was like per week he was like yeah and i was like dude and i scrolled over i shared my screen of my creative department and i was like we're testing 30 pieces every three days he was like what i was like yeah it's level of output quantity of output the level like most people dramatically underestimate how much work it takes to make money right the thing is is once you understand and for most people and this is the point that i'm hoping somebody who's like hasn't gotten their first customer or wants to start on a new channel if you already have one working is you usually need to do a lot more because your s in that equation your skill level is low and you have no time that has compounded for you so you must compensate with extraordinary volume so that you can learn the skill and then begin the compounding process that will give you the throughput or outcome that you desire and so a lot of times you got to do a lot more in the beginning to get the ball rolling all right and when i was talking to grant about his uh his overarching content strategy i was like hey man you know how many pieces what's the framework that you use and he was like bro and this is actually this was in a different call i had with him that's not not on the channel he's like bro if someone's trying to sell you a framework he's like they're just trying to sell you something he's like it's about 10x and he said that it and he wasn't saying it in a in a pejorative way he meant it genuinely he's like dude he's like we just take massive action he's like we just try and be i'm the president he's like look at your instagram look at my scripts we pulled both of them up and he's like i'm posting six times a day he's like i'm posting 15 times a day on twitter and she's like you just pulled up every one of them compared them to mine he's like he's like i'm just doing way more than you and i was like man and he's been doing it for 10 years longer right and so that was a huge epiphany for me and then for me i i switch from one time a week to one times a day and here's what's crazy my growth organically 40xed from a 7x increase in effort so there is a multiplicative effect here because sure we did more but we got better at the doing and then the more we did the more each of those other pieces fed one another right and so again all of this starts with the doing and taking a lot more than most people anticipate to get the result and get going and so this is a different nuance on volume this is more level of effort but i think it it bears mentioning because for this concept to kind of sink in i want to hit it from a couple different angles so this is the number one video or at this time is one of the number one videos on the channel and i made this like a month ago and i i realized that quality most times trumps quantity right and the thing is is but quality and quantity trumps just quantity right or just quality and so this particular piece of content took me 20 hours to actually put the slide deck together and then two days of travel to go film and then go lo and behold it ends up being you know the number one thing on there and to me i was like well that's not really surprising i spent a ton of time on this and so it was just and like i'm just saying i get reminded of this at all levels of the game you know what i mean and so i'm making these videos because like as i'm learning it i'm sharing it um so that hopefully it provides some value to you like it just takes a lot more work than most people think like layla this is four or five years ago when we were re-filming an entire content portal so she had probably recorded god i don't know 70 or so videos with you know trainings and everything and she got done and she was like i don't think these are that good and she was i was like it's like she's like i just i don't know i don't know if they're like hitting the way i want them to be they're like just not as crisp and we sat there and and i was like i'll do them again she looked at me and she was like yeah you're right because the thing is is like and i've said this before and i'll keep saying it like your work works on you more than you work on it the thing we are developing is our character because that's the ultimate prize that we get at the end of the race right we can't keep the stuff that we have with us and so we're doing this work to become better people right and so if you do it again it's no it's nothing bad about it you're just like cool i get more practice at doing the thing and my s is going to get better in the throughput equation so even if you did the same in terms of volume of output the skill on the equation the s is going to be higher so you're still going to actually still get more throughput even if you do the same effort again right and so that's why the level of effort in in giving a for lack of a return and really working like violence is the answer doing the boring work and putting the the time under the bar in to use a fitness analogy um is is what is required and most people dramatically underestimate the volume all right and so i'm going to tell you this last one to wrap this wrap this little uh piece up which is i wrote this book right it took me basically like a year to write it it took me two weeks to write it took me a year to edit it and right now i get dms every day like when is the second book coming out and so right now i'm on the fifth version of book two end to end i had to completely copy copy write edited from a professional editor and that was version one and i've since made four more versions since then but the thing is is the difference between that level of effort is why many times i think things don't work out is that most people put like a 7 out of 10 effort or an 8 out of 10 effort and then look at somebody who put a 10 out of 10 effort in and think well i didn't put that much less effort in but you don't realize the difference between 8 and 10 might be 5 times the work but also the difference between an 8 and a 10 might be a hundred times the outcome and so the actual net outcome on the incremental increase in work is still worth it that's what's crazy is that if it takes five times the effort to go from an eight to a ten you might get a hundred times even though you only did five times more work and so this is one of these beliefs that i i've ingrained in myself within how we do business but i'm sharing it with you because most things that most people make suck most products suck most marketing sucks most businesses suck and most people suck at the things that they think they're good at right and it's because they don't even know how to work they don't even know how to do it and i'll tell you this final story to wrap this up when i was a legal intern in a past lifetime at a chemical company called arkema in france believe it or not i worked there in the legal department and this older more experienced you know senior lawyer at the firm in the department kind of like tap i was like oh i'm going to go back to work and she like tapped my shoulder and she was like you don't even know how to work and i was like what do you mean and she was like you're so young she's like you don't even know what work really is and it and it just hit me and it struck me like to my core because i was like how can she tell me that i don't know how to work but here i am 10 years 15 years later and i think to myself like man i had no idea what work even looked like because i don't even know how to focus the way i do now i didn't know how to eliminate distractions i didn't know what it looked like to just put rep after rep after rep after rep in to just get that thing just right the beautiful thing especially when it comes to marketing stuff is that when you make those each of those posts each of those outreaches each of those calls each of those ads that you run make you better they increase the s and so in that way the v the s and the t the volume the skill and the time work on each other and then yield you a higher throughput because they are multiplicative not additive and that's like the one thing that if i can drive this home is that most people just do so much less volume than they think because and then they look at the the vehicle that they're using and think why is this not working when the reality was that you were not working because you did not know how much work really was required to get to where you wanted to go and so um with that in other words most times you just need to do more than what you're currently doing and a lot more of it okay so if you don't uh know me like i said my name is austral mosey i own acquisition.com we're business investors our portfolio does about 85 million dollars a year if you enjoyed this video watch another one and lots of love either way mostly nation keep rocking