The Reason You Feel Bad for “Selling People”
Summary
- Don't employ coercive tactics when selling; it leads to customer regret and personal dissatisfaction.
- Avoid using generic sales scripts that manipulate people, as they can make you feel disingenuous and uncomfortable.
- Embrace sales methods that you would feel good about if you were the customer.
- Reflect on what you would want to hear in a sales situation and use that empathy to guide your approach.
Video
How To Take Action
I would suggest starting with honest communication. This means talking to customers the way you would want to be talked to. Here's how you can make your sales feel good for both you and the customer:
Stop using scripts that make you sound fake. Instead, talk from your heart. Imagine you're talking to a friend. What would you tell them about your product or service? How would it help them? That's what you should share with your customers.
Think about what makes you uncomfortable in sales talks. If something feels pushy or dishonest to you, it probably feels the same to your customer. Don't do it.
Remember times when you bought something and felt happy about it. What did the salesperson do right? Use those good methods in your own selling.
Before you talk to a customer, take a moment to think. Ask yourself, "What would I want to hear if I were buying this?" Use your answers to guide your conversation with the customer.
When you talk to someone, focus on how your product or service can honestly help them. Don't just try to get their money. Help them see the value of what you're offering.
By following these tips, you can sell in a way that feels right and builds trust with your customers. This trust can lead to more sales and happier customers who come back again.
Quotes by Leila Hormozi
"most people don't sell people they coerce people into giving them money"
– Leila Hormozi
"they get them to say yes in the moment and then regret it later"
– Leila Hormozi
"most people sell you a bag of it's like here's the script that's going to coerce"
– Leila Hormozi
"that's why you feel shitty saying it yes cuz it's gross"
– Leila Hormozi
"think about yourself what would you want someone to say to you"
– Leila Hormozi
Full Transcript
most people don't sell people they coerce people into giving them money they get them to say yes in the moment and then regret it later and most people sell you a bag of it's like here's the script that's going to coers this lady who's 50 who doesn't have the money to into your program that's why you feel shitty saying it yes cuz it's gross you don't like the script so you sound like when you sell and then you're like I suck at selling I'm not I don't want to keep doing it you know what I mean like think about yourself what would you want someone to say to you you know