The Secret Shopper Secret…
Summary
- When someone buys a personalized leather good, always present them with additional offers. It increases the chances they’ll buy more.
- Think about what is commonly bought together. For example, if someone buys a personalized bag, suggest a personalized wallet or a personalized charging station.
- Use examples from other retailers like Tumi, who upsell additional personalized items like wallets and charging stations.
- Even if the customer initially only wants one item, offering more options can lead to higher sales. They might end up buying things they didn't plan to.
- Building bundles of related items can enhance the shopping experience and boost overall sales.
Video
How To Take Action
I would suggest implementing a strategy where you always present customers with additional offers when they buy personalized products. For example, if someone buys a personalized leather bag, offer them a personalized wallet or a charging station. This approach can encourage them to buy more items than they initially planned.
A good way of doing this is by looking at successful examples from other retailers like Tumi. They upsell related items, and it works. You can do the same by figuring out what items people commonly buy together. So, if you're selling personalized notebooks, maybe you can offer personalized pens or a personalized journal cover.
Building bundles is another effective way to boost sales. Create packages of related items that enhance the shopping experience. For instance, if you have a customer buying a personalized phone case, offer a bundle that includes a personalized phone stand and earbuds case.
Even if the customer only wants one item, presenting more options can lead to higher sales. They might end up buying things they didn't plan to buy. This doesn’t take much time or money to implement, and it can significantly increase your sales and customer satisfaction.
So, think about what additional personalized items you can offer with each main product. Putting these suggestions into practice doesn't require a big investment but can yield high value in terms of increased sales and happier customers.
Full Transcript
when someone goes to buy a personalized leather good are they presented with any other offers no do that okay like really it's like okay I buy a bag I need a wallet for the bag I mean even like go on Amazon go look at like a notebook what is commonly bought with that and then I would say like is there something that could be commonly bought with the notebook we have that would also be personalized you like I went and bought like a Tumi back right and I went online and I get it like personalized whatever they're like would you like a personalized wallet and would you also like a personalized it was like a charging state and I was like you know that's interesting I thought about that it I'll throw it in you know like and I end up with this giant thing I just bought don't tell Alex and I was just like what I don't even need any of this like I just wanted a damn bag but like they got me on it just because they bought one personalized thing it does not mean they don't want another so provide them with more options of things to buy with their initial purchase what's a bundle like what's something else that they could purchase at the same time
