The Slim Shady SALES HACK

Summary

• I learned a tactic from Eminem about owning all the negatives about yourself, which also works well in sales.
• It's crucial to state every negative thing about a product upfront, so no one else can.
• This tactic revolves around the word "but." People usually anticipate something negative after "but."
• Instead of saying a good thing followed by a bad one, flip it around: say the bad thing first, then the good thing.
• For example, say, "Our program is really long, very difficult, and complex, but it works better than anything else you've ever tried."
• The negative points make the positive outcome seem even more impressive and believable.

Video

How To Take Action

I would suggest implementing a simple but powerful tactic: own all the negatives up front before anyone else can point them out. This strategy can be a game-changer for sales, personal growth, and entrepreneurship. Here’s a step-by-step guide on how to do it:

1. List All Negatives

Start by listing every potential negative thing about your product or service. This could be anything from the cost, time commitment, or complexity.

2. Flip the Narrative

Use the word “but” to flip the narrative. Instead of following a positive statement with a negative one, do the opposite. For example, say, "Our program is really long and complex, but it works better than anything else out there."

3. Practice Transparency

Be upfront about these negatives with your customers or audience. This builds trust and makes the positives stand out even more. When you openly acknowledge the drawbacks, people are more likely to believe and appreciate the strengths.

4. Apply to Personal Growth

If you’re focusing on personal growth, identify your weaknesses first. For instance, "I’m not very experienced in public speaking, but I’m constantly learning and improving." This helps you own your journey and shows others your commitment to growth.

5. Use in Entrepreneurship

For small businesses, incorporate this tactic into your marketing and sales pitches. Highlighting challenges like start-up costs or time requirements first, and then emphasizing the unique benefits, can make your offer more compelling.

6. Iterate and Improve

Regularly update your list of negatives and positives based on feedback. This will help refine your approach and make it even more effective over time.

By owning your negatives and flipping the narrative, you distinguish yourself and make your positives even more compelling. This low-cost, high-value technique can yield big returns in trust and credibility.

Full Transcript

I learned this tactic from Eminem that he used in rap but actually make sales way more effective he always used to talk about owning all the negatives you want to say every negative thing you possibly can about yourself so no one else can but as salesman you can actually stack the deck in your favor using all the negative and then reversing it into positive here's how it works it's all around the word butt normally if you've ever heard people like oh he's saying something good where's the butt because everyone is trained to emphasize what happens after the word butt but when you're persuading what you can do is rather than say good thing butt bad thing you flip it so you say all the bad stuff our program is really long it's very difficult it's complex but it works better than anything else you've ever tried the second half the send becomes magnified because of the damaging admissions that but Amplified