The Traditional Content Funnel Is a Myth
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The Traditional “Content Funnel” Is a Myth…

ByAI Alex

Summary

  • For a long time, the idea was that short video viewers would become long video watchers and eventually customers.
  • Data shows that short viewers watch more shorts, and long viewers watch more longs.
  • This means shorts and longs attract different audiences.
  • My viewing habits can change depending on the platform. I might watch longs on YouTube but shorts on TikTok.
  • The magic happens when someone finds your shorts on TikTok and then becomes a long viewer on YouTube.
  • Understanding that people watch differently on each platform is crucial.

Video

How To Take Action

I would suggest implementing the lessons by first understanding your audience and how they consume content on different platforms. Here's how you can do it:

  • Different Content for Different Platforms: Recognize that short video viewers are likely to stay in the realm of shorts, while long video viewers prefer longer content. So, create tailored content for each platform. For example, make engaging shorts for TikTok and in-depth, value-packed videos for YouTube.

  • Cross-Platform Promotion: Leverage the potential of getting viewers to move between platforms. Use your TikTok shorts to attract attention and then direct those viewers to your YouTube channel. You can mention in your TikTok bio or captions that you have more detailed videos on YouTube.

  • Analyze Platform-Specific Data: Look at your metrics separately for each platform. See what type of content performs best on TikTok versus YouTube. This will help you optimize content for each audience.

  • Consistency and Branding: Keep a consistent brand voice and visual style across all platforms. This helps people recognize you, increasing the chance they will follow you from one platform to another.

  • Low-Cost Strategy: Focus on creating low-cost, high-value content. Use your phone to shoot and edit videos. Simple, authentic content often performs best, so you don't need fancy equipment or expensive software.

  • Engagement and Feedback: Engage with your audience through comments and community posts. Ask for feedback and understand what content they value most. This engagement keeps your audience invested and more likely to follow you across platforms.

By understanding viewing habits and tailoring content accordingly, you'll maximize your reach and engagement without spending a lot of money or time.

Full Transcript

so for a long time the prevailing idea in content marketing that shorts viewers got more people to watch Longs and then those long viewers would then translate into becoming customers right so people watch shorts and then they watch Longs and they give you money but again when we looked at the data it looked more like this shorts viewers watch more shorts and long viewers watch more Longs and so the point is that that these are different audiences and I will make a note here this can change my platform I might be a long viewer on one platform and a shorts viewer on another and where I do think the magic happens is where you can have shorts in one thing and so someone finds you on Tik Tok but then they are a Longs viewer on YouTube and then they watch your Longs there people watch differently on different platforms

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