The Trick to Speaking a Good Sales Script
Summary
- In sales, it's crucial to understand tonality, which means how your voice goes up or down with certain words.
- We can train our team better by focusing not just on tonality but also on pacing and voice fluctuation.
- To improve communication, highlight words to show when to increase, decrease, slow down, or speed up your speaking.
Video
How To Take Action
I would suggest implementing tonality training into your everyday interactions. Start by being mindful of how your voice changes with different words. Practice this by emphasizing key words in sentences, playing around with raising and lowering your voice or whispering to add importance. This can be a game-changer in making your communication more engaging and effective.
A good way of improving your team's communication skills is to set up short, focused practice sessions on pacing and voice fluctuation. You could spend 15 minutes a week where everyone reads aloud, and you guide them on when to speed up or slow down. Highlight specific words that should carry more weight and try different ways of saying them.
To make this part of your daily routine, encourage self-awareness when talking. Whether on a call or in a meeting, pay attention to your voice pitch, speed, and rhythm. Keep experimenting with different variations to see which ones make your message clearer and more persuasive.
By practicing these small, deliberate changes, you'll soon notice differences in how people respond to you. This kind of communication technique doesn't require any money or extra time, just practice and attention, but it can make all the difference in both personal growth and business success.
Full Transcript
people talk about this in sales all the time we're going to emphasize these words and so when you say this word your voice goes up when you say this word your voice goes down and you whisper that's tonality so what we found for example in training tonality with our team instead of talking about we train tonality we train pacing and we train fluctuation in voice and we use different ways in in highlighting the words to show people when they go up when they go down and when they slow down and when they speed up
