The Truth About the Paid Course World
Summary
- I've noticed a trend where individuals in the course world often make and break promises, leading to widespread scepticism.
- Setting unrealistic expectations is a common issue that results in frustration and disappointment among customers.
- Personally, I value my reputation and would rather avoid being grouped with those who might damage it, even if my course were exceptional.
- Maintaining credibility is crucial to me, and associating with negative practices in the industry could harm that credibility.
Video
How To Take Action
I would suggest starting with setting realistic expectations for your customers. This helps build trust and prevent frustration. Being upfront and honest about what your product or service can achieve is the first step.
To ensure you're not overpromising, create a list of the outcomes your service or product can deliver. Then, communicate these clearly in your marketing materials. Make promises you can keep, and if you can exceed them, that's even better.
To maintain credibility, watch out for red flags that could group you with those making empty promises. Be selective about the partnerships you pursue and the marketing tactics you use. Align with individuals and businesses that share similar values.
Regularly ask for feedback from your customers. This will show that you care about their satisfaction and are willing to make improvements based on their experiences.
Focus on providing exceptional value within your offerings. When customers feel they've gained more than what they paid for, word-of-mouth can become your most powerful marketing tool.
Remember, your reputation is key. Protect it by staying true to your word, delivering quality, and being consistent in every aspect of your business.
By implementing these steps, you'll strengthen your business relationships, foster growth, and set yourself apart from those harming the industry with unmet promises. This is a low-cost and high-value approach that will serve you well in the long run.
Quotes by Alex Hormozi
"A lot of people who make promises and break promises"
– Alex Hormozi
"A lot of people who set bad expectations"
– Alex Hormozi
"Unrealistic expectations and then people get really frustrated and upset"
– Alex Hormozi
"For me even if I had the best course in the world I wouldn't want to sell the information"
– Alex Hormozi
"It would associate me with that group"
– Alex Hormozi
Full Transcript
the course world a lot of people who make promises and break promises and a lot of people who set bad expectations or unrealistic expectations and then people get really frustrated and upset um over what they get for me even if I had the best course in the world I wouldn't want to sell the information because it would associate me with that group