The Value Equation
Summary
- Maximize the dream outcome: Focus on what the customer truly wants as an end goal.
- Increase perceived likelihood of success: Help the customer believe that they can actually achieve this dream outcome.
- Decrease the time to get results: Show customers how they can reach their goals faster.
- Minimize the pain, effort, and sacrifice: Offer solutions that make the journey less strenuous for the customer.
- Create valuable offerings: Use the combination of these elements to craft an offer that is irresistible because it leads to a dream outcome with a high likelihood of success, in less time, and with less effort.
Video
How To Take Action
To make your business stand out, I’d suggest focusing on what your customers really want at the end. You need to find out their dream outcomes. Ask them or think about why they come to you in the first place.
Once you know their goals, help them believe they can reach these goals. You can do this by sharing success stories or easy steps they can follow. This will increase their confidence in succeeding.
Next, show them how they can get results quickly. Maybe you can make a guide or a plan that helps them move forward faster. This makes your business special because everyone likes to get things done quickly.
It’s also important to make sure what you’re asking your customers to do isn’t too hard or painful. Find ways to make it easier or more fun for them. For example, if you have a gym, maybe create workouts that are short but really effective.
Lastly, put all these things into an offer that sounds too good to pass up. The offer must lead to the dream outcome, make them feel sure they can do it, be faster than other options, and not too tough to do. This kind of offer will probably catch their attention.
Remember, the key is to create value by combining a dream outcome, high chances of success, faster results, and less effort. Make sure every part of your business, like your advert, your service, or your product, shows these things clear as day.
Quotes by Alex Hormozi
“What’s the dream outcome, how can we increase their perceived likelihood of achieving that outcome”
– Alex Hormozi
“How can we decrease the time that it’s going to take someone to get there”
– Alex Hormozi
“And then how can we decrease the pain, the effort, and sacrifice associated with the actions of doing the thing to get the dream outcome”
– Alex Hormozi
“If we can maximize the dream outcome, the perceived likelihood”
– Alex Hormozi
“Minimize the time and minimize the pain, we will have a valuable thing”
– Alex Hormozi
Full Transcript
using the value equation in the offers book is still the predominant North Star for what we do what’s the dream outcome how can we increase their perceived likelihood of achieving that outcome how can we decrease the time that it’s going to take someone to get there and then how can we decrease the pain the effort and sacrifice associated with the actions of doing the thing to get the dream outcome and so it’s like if we can maximize the the dream outcome the perceived likelihood minimize the time and minimize the pain we will have a valuable thing
