The Worst Presentation Of My Life

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The Worst Presentation Of My Life

Summary

  • I gave a huge presentation at a personal trainer conference, which turned out to be my biggest flop ever.
  • I spent a lot of time preparing a super detailed and valuable presentation.
  • The presentation was intended to be 90 minutes, but I rushed the sales pitch to just 15 minutes after three hours of sharing value.
  • The crowd did not respond well to my rushed pitch, showing me that it's ineffective to combine giving value and selling in the same way.
  • From this experience, I learned you must either focus on providing value or focus on selling, not both at the same time.

Video

How To Take Action

I would suggest implementing what I learned from my presentation flop by approaching your strategies separately. Whether you're an entrepreneur or working on personal growth, focus on either providing value or making a sales pitch, but never both at the same time. Here's how you can do it:

  1. Clear Separation of Intent: If you're giving a presentation or having a conversation, decide your main goal ahead of time. Is it to share valuable insights or to sell a product? Stay clear on this purpose so your audience doesn't feel caught off guard.

  2. Structure Your Presentation: If you're presenting, allocate time specifically for either value or sales, but not both. Maybe dedicate an entire session to sharing insights and schedule another for selling. This helps in maintaining audience engagement and reducing resistance.

  3. Value-Only Content: Create content like blogs, videos, or workshops where the sole purpose is to provide value. This builds trust with your audience and establishes your expertise without any expectation of immediate returns.

  1. Dedicated Sales Pitches: When it comes time to sell, be straightforward. Ensure your audience knows it's a sales pitch from the start. This sets clear expectations and can enhance the effectiveness of your pitch.

  2. Feedback Loop: After presentations or interactions, ask for feedback to gauge clarity and reception. Use this feedback to continually refine your approach.

By focusing on these areas, you can ensure that each interaction is purpose-driven and more likely to achieve your intended outcome.

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