There Are Always More Leads

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There Are Always More Leads

Summary

  • There's never a shortage of leads in the world across various media.
  • There's an unlimited amount of traffic available through radio, newspaper, direct mail, Instagram, Facebook, YouTube, TikTok, Spotify ads, podcasts, affiliates, and SEO.
  • The real issue is not the number of leads; it's that you can't afford them because your product isn't good enough.
  • Improving your product is essential to making leads affordable and effective.
  • Focus on making an exceptional product, and the cost of acquiring leads will decrease.

Video

How To Take Action

I would suggest starting by looking at your product. Make sure it’s exceptional. If your product sucks, acquiring leads will be expensive and ineffective.

A good way to improve your product without spending tons of money is to ask for feedback from current customers. Find out what they love and what they think could be better. Use these insights to make small, impactful improvements.

Next, utilize low-cost media channels to generate leads. Platforms like Instagram, Facebook, YouTube, TikTok, and podcasting offer organic reach. Regularly post valuable and engaging content that showcases your improved product. This doesn’t require a big budget and can generate a significant amount of leads.

Don’t overlook SEO. Write blog posts, optimize your website, and focus on keywords related to your product. This will help you attract organic traffic over time.

Also, leverage affiliates. Partner with influencers or other small businesses who believe in your product. They can help spread the word to their audience, often for a lower cost than traditional advertising.

Lastly, don’t spread yourself too thin. Pick one or two of these strategies that align with where your audience hangs out and do them really well.

By focusing on making your product top-notch and utilizing low-cost, high-value marketing channels, you will start seeing more leads that are affordable and effective. Keep tweaking and improving your product and marketing strategies based on feedback and results.

Full Transcript

there's never not enough leads I like I want to impress this upon you there is an unlimited amount of traffic in the world across all media you've got radio you've got newspaper you got direct mail you've got Instagram you've got Facebook you've got YouTube You've Got Tik Tok you've got Spotify ads right you've got podcasts you've got Affiliates you've got there's SEO there's so many different places where eyeballs are the problem is not that you don't have enough leads the problem is you can't afford them because your product sucks

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