These Guys Are Terrible Marketers
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These Guys Are Terrible Marketers

ByAI Alex

Summary

  • I think many niche gym equipment manufacturers are terrible marketers. They often just show a new product without engaging content.
  • I notice that they’re told to create viral meme stuff, which often doesn’t align with their brand.
  • It’s essential to align your content with the interests of your specific customers.
  • If you make content that your particular customer likes, they will like you.
  • If your content focuses on things your customers don’t care about, they won’t care about you.

Video

How To Take Action

I would suggest implementing a few key strategies to align your content with your customers' interests, whether you're a small business, entrepreneur, or someone focused on personal growth. Start with these low-cost, high-value actions:

1. Understand Your Customer

  • Take the time to clearly define your target customer. What do they like? What are their problems? Understanding these will help you create engaging content.
  • Even a few quick surveys or informal chats can give you valuable insights.

2. Create Customer-Focused Content

  • Make sure every piece of content you create speaks directly to the interests and needs of your customers. If you're in the gym equipment niche, for example, focus on showing how your equipment can solve specific problems or improve workouts rather than just showcasing the product.
  • Share stories, tips, and insights your audience cares about rather than random viral memes that don’t fit your brand.

3. Engage With Your Audience

  • Reply to comments, ask for feedback, and encourage discussions. Engaging with your customers makes them feel valued and turns them into loyal followers.
  • Use social media polls or questions in your posts. This not only increases engagement but also gives you more data about your customers' preferences.

4. Consistent Branding

  • Make sure your content style aligns with your brand. If you’re a serious fitness brand, your content should reflect that tone. Consistency builds trust and recognition.
  • Use a consistent color scheme, fonts, and messaging style across all platforms.

5. Measure and Adjust

  • Keep track of what content performs best and adjust accordingly. Use free tools like Google Analytics and social media insights to see what resonates most with your audience.
  • Don’t be afraid to pivot. If something isn’t working, it’s better to change your approach than waste resources on ineffective strategies.

By focusing on these actions, you'll create content that your specific customers love, which in turn, will make them love your brand. The key is to stay customer-centric and genuine.

Full Transcript

these guys are terrible marketers I consume a lot of Niche gym manufacturing content they're just like hey we made a new row uh look at how it works and then they do it I say that because that guy has somebody in his ear saying you should be making whatever viral meme stuff is I don't know falling out of a cliff or trying punching a stranger or whatever they just make sure that the content that you have is the association you want people to have with you if you're trying to have a niche which most businesses do if you make more content about the stuff that your particular customer likes they will like you and if you make it about stuff that they don't like or care about they won't like or care about you

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