They Didn’t Want Her Money…
Summary
- Always be ready to accommodate customers. If you can't take same-day appointments, you're likely losing out on immediate business.
- Being flexible with customer needs can turn first-time visitors into repeat customers.
- Never let pride or overconfidence in your business's popularity get in the way of making a sale.
- Quick responsiveness and availability are key to capturing spontaneous opportunities.
- The businesses who couldn't take her lost money and possibly a long-term customer.
- Good service during that first interaction can lead to customer loyalty and repeat business.
Video
How To Take Action
I would suggest implementing the following strategies to grow your small business or improve personally. Start with low-cost, high-value methods that can be easily put into action.
Be Ready and Responsive
Always be ready to accommodate your customers. If you can't take same-day appointments, you're likely missing out on immediate business. Make sure you have systems in place that can handle last-minute requests. Even if it's inconvenient, being flexible will pay off in the long run.
Flexibility is Key
A good way of turning first-time visitors into repeat customers is by being flexible. If a new customer calls for the first time, do everything you can to meet their needs. This could mean squeezing them in or adjusting your schedule slightly. If they have a great experience, they'll remember it and come back.
Check Your Pride
Never let pride or overconfidence in your business's popularity get in the way of making a sale. It might feel good to say you're fully booked, but that won't help you grow. Always look for ways to fit customers in because every satisfied first-time customer is a potential long-term customer.
Quick Responsiveness
Make quick responsiveness and availability a priority. Whether through phone calls, emails, or social media messages, get back to people as quickly as possible. Capturing those spontaneous opportunities can make the difference between gaining and losing a customer.
Provide Excellent Service
Remember, good service during that first interaction can lead to customer loyalty. Go above and beyond to make sure your first-time customers have an outstanding experience. If they leave happy, they're much more likely to come back and recommend you to others.
By implementing these strategies, you'll be in a much better position to capture new business and turn first-time customers into loyal, repeat clients.
Full Transcript
ilila and I were traveling the other day and she wanted to get her nails done or something so she just pulled up Yelp and looked at the one that had the top reviews called them up and said oh I'm sorry we don't do same day appointments we can book you in for two days from now and she was like yep don't care called the next one same thing called the third one and then they were like yeah we can take you right now and boom she went in and the thing is is that both those other business owners that said no lost money and the next time she comes to that place she'll probably go back to the one that she went to as long as they did a good job and so trying to be egotistical about it rather than ACC odate customers it's like well we're so great you just lose money
