They Tried to Sue Me…

Summary

• One time, a gym owner tried to sue me for using his ad copy.
• The funny thing is, he had actually stolen that ad copy from me first.
• Many people had used my ad copy, and he didn't even realize it was originally mine.
• His lawyer sent me a cease and desist letter.
• I responded by offering to show the first screenshot of when I used the ad.
• I told him if he could show he used it before me, I'd happily comply.
• Even his own lawyer admitted that his client was wrong and apologized to me.

Video

How To Take Action

Strategies and Implementation for Small Business, Entrepreneurs, and Personal Growth

Protect Your Intellectual Property

I would suggest always documenting and timestamping your original work. For example, if you create content, take screenshots or save the original files with dates. This way, if someone claims your work as their own, you have proof that you created it first.

Leverage Existing Resources

A good way of doing more with less is reusing and repurposing your content. If you have a successful ad, tweak it for different platforms or audiences. This saves time and money instead of creating new content from scratch each time.

Build Confidence in Your Work

I would recommend regularly reviewing the results of your strategies. Track what works and what doesn’t. This way, you can confidently stand by your successful tactics, knowing they are proven. For instance, if an ad works well, keep a log of its performance metrics.

Communicate Effectively

When faced with a challenge or disagreement, approach it with clear communication. Rather than getting defensive, propose a practical solution. Just like how I offered to show my original ad copy, providing evidence calmly can defuse potential conflicts.

Collaborate and Network

Engage with others in your industry to share ideas and strategies. If everyone starts using your methods, it means they're working! Don’t see it as competition but rather as validation of your techniques and an opportunity to lead in your field.

By focusing on these low-cost, high-value actions, you’ll build a strong foundation for your business or personal growth. The key is consistency and being prepared to back up your work confidently.

Full Transcript

I got a lawyer letter from a gym owner trying to sue me for using his copy but here's the funny thing the copy that he said that I was using he had stolen from me so many people had used my ad copy that he didn't even know that he was stealing my copy he sent his lawyer over to say cease and desist and I said hey bro why don't I just show you the first screenshot of the time that I used this ad if you can show me that you used this thing before me I'll happily and his own lawyer was like I'm deeply apologize for how stupid my client was