This is my plan to become a BILLIONAIRE.
Summary
- I'm Alex Hormozi from Acquisition.com, and we make about $85 million a year in our portfolio companies.
- I choose not to sell courses because at our level of revenue, they're not a substantial income stream for me.
- The mission of Acquisition.com is to teach valuable skills like offer creation, lead generation, monetizing acquisition, sales, scaling sales teams, pricing strategies, and business exiting.
- I believe the traditional education system is flawed, with high costs and low practical value.
- I predict that education will become more fragmented and specialized, focusing on high-value skills for specific trades and professions.
- My wife and I donate approximately a million dollars a year, but teaching skills has a broader impact than financial donations.
- All resources I provide, including books and courses, are free to equip people with the skills they require to succeed.
- I have a series of courses and books planned. "100 Million Dollar Offers" is the first one, designed to help improve offer-making and sales.
- Upcoming courses will include lead generation, client finance acquisition, sales process scripting, scaling sales teams, pricing, and increasing customer lifetime value.
- Providing immense value is my priority; I price my offerings at zero and focus on the value provided rather than the cost.
- After growing my own fortune, my goal shifted to sharing my expertise to help other entrepreneurs grow their businesses.
- If you're looking to grow your business, the resources I'm providing aim to guide you from your first dollar to the multimillion-dollar mark.
- And if you ever reach a stage where you're making around 5 million and want to scale up, we might have the opportunity to invest in your business.
Video
How To Take Action
I would suggest focusing on what matters most when you're trying to grow. Start with shaping a killer offer, because if your offer is great, selling becomes a whole lot easier. Here's what you should do first:
Improve Your Offer: Look at what you're selling and think, "Does this make people excited?" Make your offer so good that folks feel crazy for saying no. How? Add more value without raising the price much, or at all.
Attract More Leads: Now that you've got an awesome offer, get more eyes on it. Use social media, ask for referrals, and find out where your ideal customers hang out, then show up there – whether it's online or in person.
Finance With Customers: Use your sales to fuel your business, not loans. When someone buys from you, put that money back into making your business even better. This keeps you from owing anyone and lets your customers help you grow.
Sell Better: Get your selling words just right. Make a script if you need to, but keep it real. Speak to your customers like they're your friends. Solve their problems and they'll want what you're offering.
Build a Team: If it's just you, that's okay. But if you can, start building a small team to help you. Even one person can make a big difference if they share your business dream.
Remember, it's not about how much it costs, but the value you're giving. Price it fairly and focus on how much your customers are getting out of it.
If you're just starting or aiming for that first million or more, remember, these tips are there to guide you. Use them to take steps towards your goals every single day. And hey, when you get to around $5 million and want to aim higher, you might just be ready for bigger things like investments! But for now, work on these basics – they’ll help set you up for that success.
Quotes by Alex Hormozi
"Technology democratizes consumption and consolidates production"
– Alex Hormozi
"I believe the education system is broken"
– Alex Hormozi
"Money only solves money problems"
– Alex Hormozi
"If you're not good at sales, a lot of times the thing that you're actually selling people don't want"
– Alex Hormozi
"We use the money from the marketplace to fund our own growth"
– Alex Hormozi
Full Transcript
i'm going to share with you my plan to get to a billion dollars a year in revenue and i'm going to answer the number one question that i get most frequently which is why we don't sell courses and why i give our stuff away for free without further ado let's rock and roll so my name is alex mosey for those who are new to the channel i own acquisition.com it's a portfolio of companies that does about 85 million a year in revenue and uh the reason for that is because those companies pay for all the stuff that i have already and i don't think selling a thousand dollar course is really going to be that meaningful to me so that being said the exciting news um is why we are doing this and what you have to gain from it in growing acquisition.com the portfolio companies we've acquired a lot of skills along the way so how to create offers how to generate leads how to monetize your acquisition so you can get customers for free how to sell how to scale sales teams how to increase lifetime gross profit per customer how to price adequately like the beliefs around it how to exit the business all of these different things at this point we've already sold seven businesses in my career we have six i think right now in our portfolio companies we continue to uh want to acquire more and so my entire thesis behind acquisition.com and stay tuned because you're gonna like the thing that i'm giving you at the end it's gonna be sick and it's gonna be worth more than a lot of stuff on the internet the reason that i do acquisition.com the thesis behind it is that i believe the education system is broken and many of you probably agree with me right who wants to pay fifty thousand hundred thousand two hundred thousand dollars a year right for an education that adds zero value if you can get the same job at the same pay before you go in as you can get after you go to college then what's the point right and not only that because it's government subsidized they don't let you get out of the debt which is insane to me in what world would you give an 18 year old 200 000 they can never get out of right it's like making an irreversible decision and and they do that because they saddle you with debt and they take 35 of your paycheck for the rest of your life and you don't know that but they're doing it through interest all right anyways that being said enter acquisition.com the reason i believe that this explosion of the guru space has happened over the last 10 15 years is because the demand for high value skills has not changed people want to work by and large people want to provide value people want to be good at something and exchange their time and effort and knowledge for money right but the thing is is they're not getting the skills and so they continue to seek and the demand is there it is just unsatisfied and so because of technology right because of the changes in the world technology and i'll quote neval ravage i like this quote a lot technology democratizes consumption and consolidates production and what that means is if you're the best in the world you get to do it for everyone and so my thesis around acquisitions.com is that education will become increasingly fragmented meaning rather than one big glop of general education people are going to get more and more niched down in the types of education that they learn they'll learn how to become hairdressers they'll learn how to become plumbers they'll learn how to run gyms they'll learn how to be online trainers learn how to be life coaches to learn how to do whatever you know fix atm machines whatever it is there are skills that are niche and more high value that they can exchange the marketplace for money and they can feed themselves and so my goal with acquisition.com is to give the thing that i have that is more valuable than money for those of you who do follow our channel my wife and i donate about a million dollars a year right now of personal income and we've already signed away our wills that we will be donating the vast majority of our of our dollars to charities upon our death the thing is is that as much as i i can give money the thing that i can give at far more leverage and a far more scale is the skills that we have acquired in order to create that money and i can do that at zero cost and so that is the thesis behind this is that i want to take all the skills that i have and transfer them to everyone else and the idea here is that i can help as many people get to 1 million 3 million 5 million a year and then maybe someday if it's awesome if you're at 5 or 10 or 15 or 20 and you'd like to get to 50 million you'd like to get 100 million you'll allow us to to help and and invest in your business so we can do it together otherwise everything we have is free um and today mark's a very important announcement that i have for everyone on the channel mozi nation love you all and it's for you guys the first of 10 different courses at least at this point i have 10 that are outlined that i will be releasing with books and audio books and downloads to go with it so the first is uh 100 million offers this is a book you can get it on amazon for 99 cents go grab it if you want the hard copy i think it says i think this is like 20 bucks uh but it's full colorful print and that i make i think a dollar on this all right and i donated all the stuff to charity anyways so you can get that and then on the site um you can get the downloads and all that stuff you don't have to opt in anything you can just click and download it has all the checklists all the saps everything that we do to actually do this within our businesses all right you can just have them and then we will be releasing all of the videos that you can find on the site you'll also find them here on youtube as one playlist alright so you can watch them uninterrupted no purchase necessary nothing and this is why i do this for free is because candidly i have gotten to a point where money only solves money problems and i have solved all of my money problems and what remain are problems that money can't solve and so uh in an attempt to solve the problems that money can't solve which for me our meaning meaning in life if i know that i'm going to be giving away everything that i have when i die it sounds silly to not enjoy that giving process while i'm alive and to give the thing that is more valuable the most valuable thing that i have which are the skills and the beliefs that i've acquired that have gotten us here which i believe that anyone can acquire those skills those traits and beliefs if they want to and so i want to make that available to everyone and anyone who has that desire and so that is uh the reason that i wrote the book that is the reason that we have the courses and that is the reason that i will continue to do this because i really like it and so um i love you all i am your number one fan i am rooting for you more than you can imagine and because i know that when i die eventually on a long enough time horizon all of the money and wealth that our companies will amass will eventually get scattered to the wind and the legacy that i will leave will eventually be forgotten and so i might as well enjoy the ride with you all that stuff will now be live i will keep you guys posted as we as we release new courses and books uh please don't ask when they're coming out the the litmus test for when i will release it is when it is good enough to be better than the thing that you just had and so i always want to make it better and better and better and the difference between good and great is vast and the difference between vast sorry the difference between great and exceptional or remarkable is even wider and it takes time to have several coats of paint on work and let it sit and let it marinate and let it simplify and distill so that i can try and transfer the knowledge as quickly and as seamlessly from me to you as possible in a way that is not boring as hell and so that is my goal all right and so uh at this point uh the courses that will be coming out are first uh the one that is now live is the 100 million dollar offers course how to make offers so good people feel stupid saying no so right now if you struggle to sell you struggle to get leads things like that it's because usually your offer is poor right so if you're not good at sales a lot of times the thing that you're actually selling people don't want and there's ways to structure the offer so way more people will buy it all right this is one of the cornerstone pillars and i had some of the other courses already outlined and written but i realized i had to do this first all right so i'm teaching these courses in sequence for how you would do it to improve and build your business the second course and book will be around lead generation so once you have the offer the thing that you're going to sell that people want it's how do i get more leads all right so i'll show you the ways that we get leads in all the companies across all different channels and the process that we follow to do that the next one after that will be called money models alright so it's how you can grow without outside capital alright so we've been able to grow each of these businesses that we have without any outside capital because we use a process called client finance acquisition which basically means that we use the money from the marketplace to fund our own growth so we have a negative acquisition cost it means it costs us less money to get a customer than than we make in a getting it all right and we can collect more than that in 30 days of cash so we can continue to reinvest in acquisition so the acquisition is no longer a bottleneck which leaves us naturally the next thing which is sales so i'll show you how to script the sales process choreograph the process and the words and all that kind of stuff that'll be the next book all right the book after that be scaling sales teams all right because that's a whole nother skill um is scaling the actual team and recruiting and compensation and management and training all that stuff and that's what really builds big enterprises after that we'll go into uh pricing and increasing lifetime gross profit per customer so how do you actually do that in a way that is operationally efficient all right and so we've done this in a lot of companies that's one of the things that we do very well because the back end ultimately informs the front and the more money you make per customer the more that you can ultimately uh spend on acquisition and then scale the company uh as a result of that and at the end of the day the product is always going to be the number one thing that ultimately would determine the success of the company people think it's about the marketing if you wanna if you wanna make a little bit of money sure learn how to promote learn how to market like i mean anyone can sell anything to somebody once right but the guys who build fortunes learn how that once they make a sale they make a sale to get a customer they don't get customers to make sales think about that for a second you make a sale to create the relationship of a customer that then buys again and again and again and again built on the trust and the value that you provided in excess of the price that they paid right people pay right for the discrepancy between what they pay and what they get right that is the value that is the customer surplus that is where they feel like they got a good deal and so a good deal has nothing to do with the price but everything to do with the value and so my goal here with everything that i have is that i'm pricing this at zero so that hopefully you get the most value humanly possible and so anyways moseynation i do this stuff for you guys um i do this because candidly i enjoy it i had an executive coach a while back when i was kind of feeling like i didn't have any meaning there was just lots of money that was plowing in every week and i was like i don't know what i want to do and she was like what do you enjoy doing and i was like well i enjoy reading i enjoy writing uh and i enjoy transferring the skills that i have to other people and i like drawing the frameworks out so that i learn in teaching and she was like well how can you design uh you know a life around that and so i went to work and that was about a year and a half ago um was where kind of the idea for acquisition.com started um and i was like i wanna help entrepreneurs in general and i wanna do it in a way that no one else is doing it so that is um that's why i'm doing this and so uh yeah my goal is that if you're if you're if you're new entrepreneur and you're you know trying to make your first dollar first million or fifth million whatever it is um that we can help you along the way and long term if you ever want us to invest in your business if you cross the 5 million ish threshold you're 5 or 10 or 15 and you like to get to 30 or 50 or 100 um then you'll allow us that that fun opportunity with you but otherwise uh everything we have is free uh mosey nation keep being awesome and i'll see you guys in the videos