This Sales Tactic Is Underrated

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This Sales Tactic Is Underrated

Summary

  • Same-day reschedules can be powerful. If a customer is available later that day, like at 4 PM when it's only 10 AM now, don't hesitate to ask them to chat later. This can give them time to prepare for the conversation, especially if they need to discuss with someone like a spouse.

  • If you have a fresh, qualified lead, and you know you can handle the call quickly, like in 5 minutes, take the chance. You won’t lose anything by approaching the lead this way.

  • When planning to call back, make it an exciting prospect for the customer. Prepare by gathering relevant information on similar businesses, so you’re ready with insights.

  • Let clients know you’ve taken the initiative to gather information to give them relevant updates, which keeps them engaged and interested in the follow-up call.

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How To Take Action

I would suggest implementing same-day reschedules for your customer meetings. If a customer isn't ready right now but has time later, ask if they're free to chat at another hour like 4 PM. This could give them necessary time to prepare or talk things over with someone else, making the meeting more productive.

A good strategy when dealing with fresh leads is being ready to take a quick call. If you have a qualified lead and just need 5 minutes, don't hesitate to jump on that opportunity. It’s a low-risk move that could convert a lead successfully.

When preparing for follow-up calls, make sure they are enticing for your clients. Take the time to gather relevant information about their industry or similar businesses. This preparation shows you're proactive and keeps the client interested and engaged.

Let clients know you've done some homework before the call. By saying, "Hey, I’ve gathered some interesting data for you," you’re building anticipation and showing them you care about providing value. This keeps them curious and more likely to engage in the follow-up.

Try employing these tactics to maximize the efficiency of your team’s interactions, keeping costs and time low while maintaining high-impact engagement with your clients.

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