This Video Should be REQUIRED Viewing For Business Owners

Summary

• Every business begins by investing effort and money from the founder or investors. The goal is to transition from this input-heavy stage into a system where customer results drive growth through word-of-mouth and reviews.

• Create a self-reinforcing system where each customer interaction leads to momentum that sustains business growth. This reduces the need for constant effort and money input from founders or investors.

• After delivering your service, offer a surprise gift relative to the customer’s spending. This generates goodwill and can lead to more reviews, which helps your business grow.

• Have someone different from the service provider ask for reviews. This makes the request feel less commercial and builds on the goodwill from the gift, leading to more people leaving positive reviews.

• The value of customer reviews is immense. They not only influence new customers' decisions but can also turn into significant growth drivers.

• Use merch strategically by giving it in exchange for reviews. This helps spread your brand through word-of-mouth when people wear your merchandise, increasing your brand visibility.

• Leverage discounts in exchange for reviews. Offer immediate discounts at the point of purchase, as immediate incentives are more effective than future discounts.

• Implement unlockables or rewards for reviews, such as access to training, events, or trials of a higher-tier service, particularly in B2B settings.

• By creating a review-fueled growth loop—where results generate reviews, and reviews attract new customers—you can build a business that thrives without ongoing input from you. This turns your business from a linear operation to a self-sustaining enterprise.

Video

How To Take Action

I would suggest starting with giving surprise gifts to your customers after you deliver your service. This doesn’t need to be expensive—a small, unexpected gift can make customers feel valued and more likely to leave positive reviews. Tailor the gift to the amount they've spent, so it feels personal and thoughtful.

Next, use a different person than the one providing the service to ask for reviews. Maybe a manager or another staff member could request feedback, mentioning how a review would also benefit the server or service provider, like by giving them a bonus. This approach leverages the goodwill already built and could lead to more reviews.

Using merch is another great strategy. Offer a free t-shirt or other merchandise when customers leave reviews on platforms like Google or Yelp. The merch acts as a two-way tool: spreading word-of-mouth and encouraging reviews. Remember, it’s about reciprocity—people will often respond positively if they feel they're getting something of value in return.

In addition, consider offering discounts in exchange for reviews. A small, immediate discount can be a powerful motivator. Present the opportunity to leave a review right at the point of sale, emphasizing it as a trade rather than a future possibility, which increases its attractiveness significantly.

Finally, unlock add-on features or training sessions for B2B clients who provide reviews. Offering a taste of a higher-tier service not only gets you valuable feedback but also introduces clients to more of what you offer, potentially increasing the lifetime value of each customer. By following these steps, you create a review-fueled growth loop, allowing your business to grow sustainably without requiring constant resources from you.

Quotes by Alex Hormozi

#### "Every business begins with effort and money from the founder or investors"
  
 *- Alex Hormozi*



#### "This growth concept is to create a self-reinforcing system"

 *- Alex Hormozi*



#### "The highest percentage of sales across any market come from word of mouth"

 *- Alex Hormozi*



#### "Curr Reviews are a very valuable thing in business"

 *- Alex Hormozi*



#### "If you don't do this, you're going to have a linear business"

 *- Alex Hormozi*