Warm Audience vs. Cold Audience Growth?

Summary

• When facing the challenge of presenting an offer to a cold audience, consider focusing on expanding your warm audience instead, as this tends to be more effective.
• It's crucial to understand what resonates with your warm audience and then strategize on how to increase that audience base.
• Reflect on your current methods to engage and attract your warm audience and brainstorm ways to intensify those efforts by fourfold.

Video

How To Take Action

I would suggest looking at what you're already doing well with the people who like what you have. You know they enjoy your stuff. Now, think of ways to make them even happier, and try to reach more people like them. Here's what you can do:

• First, find out why your warm audience loves your product or service. Ask them or look at which of your posts they like and share the most.
• Next, make a list of all the things you do to keep your warm audience interested. This could be things like posts on social media, emails, or special deals.
• Then, get creative and think about how you can take each thing you do and do it bigger. If you send one email a week, could you send two really cool ones? If you post on social media two times a week, what about posting four times with really fun stuff?
• Now, work on making these ideas happen but do it without spending too much money or time. Maybe ask a friend to help, or use free tools online to make posts and emails look great.
• Every time you do something new, watch how your audience reacts. If they like it, keep going. If not, try something else.

The goal is to make your warm audience so happy that they tell their friends about you. More happy people mean a bigger warm audience. And remember, it's all about getting more of those people without trying to talk to everyone at once. Keep it simple and do more of what you love.

Quotes by Leila Hormozi

"The issue is that we don't know how to bring this offer to a cold audience"

– Leila Hormozi

"You have one of two choices right now"

– Leila Hormozi

"You can learn how to build a bigger warm audience or you go to cold"

– Leila Hormozi

"I will tell you that I have seen the first work much better"

– Leila Hormozi

"How do I get more of a warm audience rather than how do I scale cold"

– Leila Hormozi

Full Transcript

the issue is that we don't know how to bring this offer to a cold audience so you have one of two choices right now either you can learn how to build a bigger warm audience or you go to cold I will tell you that I have seen the first work much better which is how do I get more of a warm audience rather than how do I scale cold you already know what works for warm now it's like okay well how do you get more of those people so I would look at all the things I'm doing and ask myself how do I do four times more of this