We Beat Covid
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We Beat Covid

ByAI Alex

Summary

  • During COVID, my business achieved $31 million in sales, even though the gym industry wasn't legally allowed to operate. This taught me resilience and adaptability in tough times.
  • When facing uncontrollable situations, like the pandemic, it's essential to focus only on what you can control. This mindset helped my team stay productive and innovative.
  • In times of disadvantage, remember that your competitors may also be struggling. This can create opportunities for growth if you're willing to push harder.
  • During the pandemic, I focused on advertising aggressively, selling effectively, and delivering exceptional service to maximize the opportunity.
  • Understanding that 8 to 10% of gyms went out of business within 30 days helped me see the importance of perseverance and finding ways to stand out amid challenging circumstances.

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How To Take Action

I would suggest implementing a mindset of focusing only on what you can control. This keeps you and your team productive and stops you from spending energy on things you can't change. Start your day by listing the tasks you can control and tackle them first.

A good way of doing that is by looking for opportunities where others see challenges. Just like during COVID, when many gyms struggled, you can identify where your competitors are having a hard time and find ways to stand out.

Another strategy is to advertise aggressively, even when times are tough. This doesn't always mean spending lots of money. Explore cost-effective marketing channels like social media or improving your website's SEO to reach more customers with minimal cost.

Selling effectively is essential. Make sure you understand your customers' needs and pain points so you can articulate how your solutions are uniquely capable of helping them.

Finally, delivering exceptional service can be your key differentiator. Find ways to surprise and delight your customers with little extras that keep them coming back and telling others about you.

By focusing on these low-cost, high-value strategies, you can become more resilient and adaptable, turning challenges into growth opportunities.

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