We Haven’t Even Started Yet
Summary
- Don't assume your audience is tired of your marketing just because you are; you may not have even truly begun to saturate the market.
- It's easy to think you've tapped out your market, but that's often not reality. For example, even a successful chiropractor's office doing $2 million a year is just a tiny fraction of a $10 billion industry.
- The uncomfortable truth might be that it's not the market that's the problem, but rather our own limitations. Accepting that you may just not be good enough yet can be a painful but necessary realization for growth.
Video
How To Take Action
I would suggest first acknowledging that feeling like your marketing is old news is just a feeling, not a fact. It's important to remember that just because you're seeing your marketing all the time doesn't mean everyone else is. Keep running your ads until you have real evidence they've reached as many people as they can.
A good way to check if your market is really tapped out is to look at the big picture. Think about how big the industry is, like how even a successful business is only a small part of a huge market. If you're making money but the industry is way bigger, you've probably still got lots of room to grow.
When you feel stuck, it might be tough to hear, but consider that maybe you're not as good as you could be yet. Rather than blame the market, focus on getting better at what you do. Here's how:
- Reflect on your skills and knowledge — are there areas you could improve?
- Look for feedback from customers or peers to find out where you can get better.
- Invest time in learning new techniques or strategies in your field.
This approach doesn't cost much money, but it can have a huge impact on your business or personal growth. By working on your own skills and not giving up on your marketing too soon, you can keep moving forward and reaching more people with your message.
Quotes by Alex Hormozi
"because we see them all the time we assume everyone in our audience or all of our customers all of the marketplace is tired of what we're doing but we haven't even begun to scratch the surface"
– Alex Hormozi
"it's like the chiropractor who's like hey I think I tapped my market"
– Alex Hormozi
"I was like dude you're doing 2 million bucks a year"
– Alex Hormozi
"it's 10 billion of Industry"
– Alex Hormozi
"we tell ourselves these things because the more painful truth is I'm just not good enough"
– Alex Hormozi
Full Transcript
headquarters and he and marketing was right next to him and he's walking past and he sees this ad and every day he sees the ad in marketing and three months in he's like John he's like when are we going to switch the ad up he's like I'm tired of seeing this thing and the CMO looked at him and he was like we haven't even run it yet and so we have these things that because we see them all the time we assume everyone in our audience or all of our customers all the quote Marketplace is tired of what we're doing but we haven't even begun to scr the surface it's like the the chiropractor agency who's like hey I think I tapped my market I was like dude you're doing 2 million bucks a year it's 10 billion of Industry what are you talking about but we tell the ourselves these things because the more painful truth is I'm just not good enough
