What Branding Really Is
Summary
- Branding is all about influencing behavior on a large scale.
- The original purpose of branding cattle with a logo was to affect how people would treat those animals.
- If someone encountered a branded cow, they might act differently, such as returning it to its owner, compared to an unbranded cow which they might steal or harm.
- Branding can evoke different reactions; for instance, if someone dislikes the brand's owner, they might harm a branded animal out of spite.
- The ultimate goal of branding is to change behavior, whether that response is positive or negative.
Video
How To Take Action
To help your small business, think of branding like that old school way people marked cows. You want to make sure people can tell your stuff from everyone else's. Here's how to start:
Think Big-Picture: Grab a piece of paper and jot down what your brand is all about. What's your story? Why should people care about your stuff? Remember, you want them to think of you in a certain way, just like farmers wanted people to know whose cow was whose.
Be Consistent: Decide on a simple logo or symbol that captures your brand. Use colors and a look that'll make people think of you right away. Slap it on everything – your products, your website, even your emails. This doesn't have to be fancy or expensive – just make sure it stands out and fits what you're all about.
Teach Through Actions: Show everyone what your brand means by how you act. If you're all about friendly service, make sure you and anyone working with you is super nice to your customers. Your behavior is a big part of your brand's "logo" in people's minds.
- Gather Feedback: Talk to your customers and find out what they think when they see your brand. Is it the vibe you're aiming for? If not, ask them why and tweak things a bit. Remember, if they don’t dig your brand, it's like the cowboy hating the farm's logo – they won't come back.
Keep these tips in your pocket, and soon enough, your brand could be the one nobody wants to mess with because they know it's special. Just like those branded cows, make your mark matter!
Quotes by Alex Hormozi
"Branding is teaching behavior at scale"
– Alex Hormozi
"If you think about the origins of the word branding, it was branding cattle"
– Alex Hormozi
"What was the objective of that action"
– Alex Hormozi
"If someone saw the cow next to a cow that had no brand, they would behave differently"
– Alex Hormozi
"Branding is teaching behavior at scale"
– Alex Hormozi
Full Transcript
branding is teaching Behavior at scale if you think about the origins of the word branding was branding cattle so you had a cow and you had some sort of logo into it and so then we have to ask what was the objective of that action well the idea would be that if someone saw the cow next to a cow that had no brand they would behave differently and so for a cow that had no brand they might take it they might kill it they might leave it alone whatever they would do with an unbranded cow but with a branded cow they might return it to a specific owner or they might kill it because they hate the owner right it's still a brand and you might hate the person who's the owner but the key difference is that would change your behavior
